I recently bought a factory order 2021 1500 Laramie Southwest Edition from Mark Dodge (Monotone Diamond Black, Rear Wheelhouse-Liners, Laramie Level 1, 5.7L V8 w/o eTorque, Anti-Spin Differential, 3.92 Axle Ratio, 33-Gallon Fuel Tank). Mostly dealt with Aaron Ginsburgh. Working with Aaron was amazing. No games, no negotiating, and no hidden fees. When I ordered Aaron guaranteed me $7,590 in dealer discount plus the $200 doc fee, $15 notary fee, and $4 temp tag ($49,869 plus the factory rebates at time of arrival before TTL). For a factory order, I considered that a great deal (better than any other dealership I had contacted) and put in my order on 11/23/20. Aaron figured it would take 8-12 weeks to arrive, so I was hoping for good factory incentives in January or February when it arrived. Ram got the truck done way sooner than expected and it arrived on 12/30/20. Aaron had already offered me a price below Employee Pricing and the December incentives were not great ($1,000 consumer cash). However, they wanted to get a deal done before 2021 so they offered me an even bigger discount of $12,000 plus incentives! I believe this was a combination of employee pricing and dealership discount, as I signed the paperwork for employee pricing. But other dealerships I had spoken with refused to combine their discount with employee pricing. It was one or the other. So to get both was an amazing deal to me. The paperwork from Mark Dodge did not breakdown that $12,000 in discounts so I have no idea how much was from Ram and how much was from Mark Dodge. I do know that employee pricing on the build sheet was $6,864 below MSRP. From what I have read online it sounds like employee pricing is partly reimbursed by Ram and partly comes from the dealership. I broke down the discount as "Employee Pricing" and "Dealer Discount" below but I'm not 100% sure that is correct. In any case, it was $12,000 off combined. I also had the RAM $1,500 Pop-Up Bonus Cash code and received the December $1,000 Consumer Cash. Combined that was $14,500 off of MSRP! If had financed with Chrysler Capital I could have received another $500 incentive but I preferred to get a lower rate with another bank. I had already been pre-approved for an amazing rate with a local credit union and that was the best rate I could find. Aaron's finance guys found a bank that would beat that rate! I ended up with just over 25% off of MSRP and an amazing interest rate. This was my first new car purchase and I could not be happier with how it turned out. Now I know I lucked out by having my truck arrive just before the end of the year when dealerships are trying to meet quotas and I doubt even Mark Dodge could normally give people that discount. However, I have consistently seen on this forum that Mark Dodge has the best prices and some of the lowest dealership fees ($200 doc fee, $15 notary fee, $4 temp tag). Any of the other dealerships that can get prices near Mark Dodge seem to have high dealership fees nearing $900 or try to double charge the destination fee. I cannot recommend Mark Dodge enough. Even if you don't get the deal I got, you will get a great price from them. And you won't have to deal with a bunch of games. I live in Idaho, so I am going to have to get my truck shipped but the cost of that pales in comparison to the savings I received by buying from Mark Dodge. I will give an update with pictures when my truck arrives.
MSRP $57,240.00
Dealer Discount $5,136.00
Employee Pricing Discount $6,864.00
December Ram Consumer Cash $1,000.00
Ram Pop-Up Bonus Cash $1,500.00
Cost Before TTL $42,740.00
Total Discount $14,500.00
Percentage Off MSRP 25.33%
Idaho Tax $2,976.24
Idaho Title $19.00
Idaho Registration $55.05
Idaho License Plate $69.00
Notary Fee $15.00
Temp Tag Fee $4.00
Document and Compliance Fee $200.00
Out the Door Cost $45,666.45
