No doubt about that. That be a $100,000 truck especially with dealer add'l markup. I'm sure it'll take around $100,000 to snag a GT500. The Red Eye is stickering at $90,000 for one with some options
That is possible. More than one Trackhawk sold for over six figures. Personally, I think the truck buying market is a different demographic. I’m sure it will be possible to get Raptor and TRX configurations over six figures, but my guess is, the average transaction price will tend a lot closer to $80,000.
The early adopters will gladly pay six figures, but that is a limited crowd. Once the early adopters have theirs, you will see dealer markups diminish as vehicles sit on lots for months unsold.
As you climb the expense ladder, things start slowing down quickly. $500,000 houses generally take six months or more to sell in any market. I would expect similar for trucks approaching $100,000. That is roughly double the average annual household income from 2016. There are a lot of wealthy people out there, which is why $70,000 trucks sell, but every $10,000 you go above that, your circle of potential buyers starts to shrink quickly.