Hopefully they debut the production TRX soon because right now (and I never would have expected this in a million years) the new "IT" vehicle is the Ford Raptor. You see it on TV shows, movies, music/YouTube vehicles etc. I'd go as far as to say that it has supplanted the Escalade and the G-Wagon as a status symbol for the last few years. Hell, Tom Brady has a customized one as his daily driver and he's the spokesperson for Aston Martin.
If Ram realizes this and feel a sense of urgency about letting Ford having free reign in this market, I won't be surprised if they move up the debut and production schedule of the TRX earlier than they originally planned...