Rebel TRX has been confirmed by FCA as part of their 5 year plan!

[Jared B]

@ichime had previously posted some information on the HD that I was able to confirm through sources. One of the things he mentioned in that post was that marketing was pushing to have the HD and TRX shown in Detroit next year. While I wasn't able to confirm that, it is possible.

What I think is going to happen is that the HDs will be shown in January, and then later on in the year (getting closer to 2020 the TRX will be shown. That keeps the Ram brand in the spotlight for 3 years straight and gives them a truck to go for truck of the year with for 3 years straight. Then you have the arrival of level 2 autonomy (possible refresh to go with it?) for 2021 again keeping Ram in the spotlight. I'm just spitballing but that is my prediction.

As for TR, my sources still say it's coming, of course anything is subject to change, but I didn't expect Ram to lay out everything they are doing as part of the 5 year plan, not only that but it would have been overshadowed by TRX news.

 

[devildodge]

As we wonder what Ram will give us from the concept, I am hoping the bedrails come with it.



And as you can see Ram/Mopar offered them before.

 

[VoiceOfReason]

Mostly agree, but disagree with the HD being a small % of truck sales. For Ram in particular, based on some the larger recall information, I guesstimated that HD was 30-40% of FCAs posted sales. That's quite a lot and it's a pretty important market.. Of course i'm sure someone has better data than that. Ford on the other hand was lower at 20-30% by my guess.

Maybe its just me being biased to the Ram HD, as the HD with cummins put dodge on the map in the 90s and continuous to allow the aging HD to be competitive and beat out brand new offerings from competition.

The numbers I saw were near, if not actual, single digit values if I recall. Perhaps someone else has some recent and reliable info?
It has been a while and I don’t recall where I saw it, but the overwhelming majority of truck sales were 1500s - it surprised me, which is why I remembered it.

 

[VoiceOfReason]

@ichime had previously posted some information on the HD that I was able to confirm through sources. One of the things he mentioned in that post was that marketing was pushing to have the HD and TRX shown in Detroit next year. While I wasn't able to confirm that, it is possible.

What I think is going to happen is that the HDs will be shown in January, and then later on in the year (getting closer to 2020 the TRX will be shown. That keeps the Ram brand in the spotlight for 3 years straight and gives them a truck to go for truck of the year with for 3 years straight. Then you have the arrival of level 2 autonomy (possible refresh to go with it?) for 2021 again keeping Ram in the spotlight. I'm just spitballing but that is my prediction.

As for TR, my sources still say it's coming, of course anything is subject to change, but I didn't expect Ram to lay out everything they are doing as part of the 5 year plan, not only that but it would have been overshadowed by TRX news.

I would be surprised (shocked) to see the DT Ram Rebel TRX in January, but I expect we will see the DS based concept make an appearance. I suspect the only reason we didn’t see it in January 2018 was the focus on the DT rollout. I can see why FCA wouldn’t want the unavailable TRX taking the limelight away from sellable trucks. The heavy duty market caters to a different buyer though, so I don’t see the same conflict.
I’ll look at media.fcanorthamerica.com for some prior sales figures, but I believe the lion’s share of all truck sales are light duty.

 

[VoiceOfReason]

The numbers I saw were near, if not actual, single digit values if I recall. Perhaps someone else has some recent and reliable info?
It has been a while and I don’t recall where I saw it, but the overwhelming majority of truck sales were 1500s - it surprised me, which is why I remembered it.

Ok, I remember where I saw it - local dealer sites current inventory. First one I checked had 8 2500s on the lot, compared to 185 1500s.
Hardly a reliable source since that could just be the local trend.

 

[Rustydodge]

The numbers I saw were near, if not actual, single digit values if I recall. Perhaps someone else has some recent and reliable info?
It has been a while and I don’t recall where I saw it, but the overwhelming majority of truck sales were 1500s - it surprised me, which is why I remembered it.

Single digit percentage wise? That would surprise me..

Using 2 recalls:
1) 1.8 Million 2010-2017 trucks with column shifters. Not many 1500s in that timeframe have column shifters, but all HDs do, so i projected that to be 200k ish annual
2) 500,000 recall of 2013-2017 cummins HD trucks only, suggests at least 100k annual diesel only so not including the gas HD which has became much more popular since the 6.4, so i project that to be 150k annual.

This is a messy way to do it, cause some chassis cabs are in there, and some 1500s are in there. Ram annual sales have been 500k ish recently (I think not including the vans which is under the Ram brand), so even if we assume 100k at the low end, that's 20%. 200K at the higher end is 40%. I think 30% is likely

 

[VoiceOfReason]

Single digit percentage wise? That would surprise me..

Using 2 recalls:
1) 1.8 Million 2010-2017 trucks with column shifters. Not many 1500s in that timeframe have column shifters, but all HDs do, so i projected that to be 200k ish annual
2) 500,000 recall of 2013-2017 cummins HD trucks only, suggests at least 100k annual diesel only so not including the gas HD which has became much more popular since the 6.4, so i project that to be 150k annual.

This is a messy way to do it, cause some chassis cabs are in there, and some 1500s are in there. Ram annual sales have been 500k ish recently (I think not including the vans which is under the Ram brand), so even if we assume 100k at the low end, that's 20%. 200K at the higher end is 40%. I think 30% is likely

Hard to tell. FCA doesn’t break out truck sales by 1500/2500/3500 models, my cursory review of local dealers is like looking at the universe through a straw, and local markets could vary widely in vehicle allocations on lots.
That said, the clear majority of truck sales are light duty and since it is highly doubtful that a heavy duty TRX is in the works, I don’t expect much concern about a future TRX cannibalizing heavy duty truck sales. I suspect it will draw people to the brand, which is good.
The only negative I see here is the potential loss, or delay to be precise, of 1500 sales from people who are interested in buying a truck now, but see the TRX and decide to wait. I suspect those people to be few. TRX aficionados are already aware of it and have already suspended their purchase. Those who are not TRX fanatics, probably won’t shell out the cash for one when they are available, so those are not lost sales either. The product specialists (spokes models) I spoke with had apparently had to field many questions about the TRX as it was obvious I was not the first to ask about it this past January.
I think and hope Jared is right that marketing compels design to bring it to the show. That thing is free attention, which is what you want. Get people looking at your brand. I think it is an imperfect net positive to bring it.

But I’m admittedly biased and selfish. I just want to see it in person again.

 

[VoiceOfReason]

https://dodgeforum.com/articles/707-hp-ram-rebel-trx/

 

[devildodge]

I would be happy with that render.

I sure hope that side exit exhaust stays. I also hope they give it with the 7.0l Hemi.

Very interesting indeed

 

[Jared B]

Rendering isn't accurate based on what I've been told, but it does look good.

 

[devildodge]

Wish Ram would just drop a teaser like dodge loves to do. Come'on Ram...tease us some more

And i woukd be all for an "if you know, you know" campaign

 

[Rustydodge]

Rendering isn't accurate based on what I've been told, but it does look good.

So...what have you been told?

 

[Rustydodge]

I think they are missing a center hood inlet like SRT 10 truck had and most other hellcat powered vehicles have.
Also, not sure if they'll use the "same" rebel grille. Probably but they may want to deferenciate it more. Really hope they don't do a huge RAM plastered accross the front like the Raptor and now chevy.
I still like the look of the cross hair rendering from the older leaked images from dealer meeting where the bumper was molded up and underneath the headlights.
Dont think the side outlet exhaust will make it although i really really hope it will.

 

[VoiceOfReason]

I would be pleasantly surprised to see side exhaust on the production truck just due to heat in proximity to the tires.
That said, the Viper had side exhaust for many years, so it is not entirely implausible.
I’m curious about how different the production truck will be from this rendering as it is just a simple marriage of known TRX Concept and known 2019 1500 imagery - both of which are highly popular. The further they stray from it, the greater the odds of disappointment. It is possible they have something even better in store, but it would be hard to beat that look. A lot of people are anxiously awaiting the wider track, flared fenders and hourglass look of the concept.

 

[VoiceOfReason]

So...what have you been told?

Nothing that can be shared, if known, I suspect. We’ll know eventually. Suspicions will be more or less confirmed when spy shots of real world test vehicles start making their rounds - and if it’s anything like the 2019 1500 release, there will be no shortage of complaints until the official unveiling which converted many skeptics.

 

[ichime]

The numbers I saw were near, if not actual, single digit values if I recall. Perhaps someone else has some recent and reliable info?
It has been a while and I don’t recall where I saw it, but the overwhelming majority of truck sales were 1500s - it surprised me, which is why I remembered it.

Same person who told me the 5th gen HD info mentioned that last year the HDs accounted for 38% of total sales (both retail and commercial).

 

[VoiceOfReason]

Same person who told me the 5th gen HD info mentioned that last year the HDs accounted for 38% of total sales (both retail and commercial).

The light duty trucks must be atypically popular in the south east Michigan area. Either that or the heavy duty trucks are so popular that they can't keep them in stock. Cursory review of local dealerships shows the light duty models to be at about a ten to one margin for in stock trucks.

 

[Jared B]

So...what have you been told?

Nothing that I can share at this time.

 

[Vegas_Sirk]

Hi guys,

Has anyone heard any rumors on price range? I'm guessing ballpark Raptor pricing but I'm curious of the TR will be less then the Raptor and the TRX will be similar or if they are going to have the TR around Raptor pricing and TRX simply higher.

I'm debating on waiting for this over ordering the new Diesel Jeep Scrambler end of this year.

 

[alacombe]

Hi guys,

Has anyone heard any rumors on price range? I'm guessing ballpark Raptor pricing but I'm curious of the TR will be less then the Raptor and the TRX will be similar or if they are going to have the TR around Raptor pricing and TRX simply higher.

I'm debating on waiting for this over ordering the new Diesel Jeep Scrambler end of this year.

Someone on here said the TRX was like 70-80K i think I saw