Price negotiated from MSRP

[Silent Bob]

Silent Bob, Any idea what the 5-8% off factory invoice you quoted relates to as far as percentage off MSRP?

You can find MSRP and invoice pricing for your model and all factory options at one of these websites.
NADA Guides - LINK
Car Connection - LINK

On my 2021 Limited

14.3% off MSRP before rebates/incentives
17.0% off MSRP with $2000 rebates/incentives.
18.4% off MSRP with $3000 rebates/incentives.
is the same as
6.6% off Invoice before rebates/incentives
9.6% off Invoice with $2000 rebates/incentives.
11.0% off Invoice with $3000 rebates/incentives.

Forum member j_drew figured out that invoice for 2021 Limited's were consistently ~91.8% of the MSRP

 

[MOONCHASER]

Most salesmen are not willing to give out low prices and make excuses why. Compose an email something like this and send it to Fleet Managers, Internet Managers, or Sales Managers.


Hello,

My name is [name] and I am looking to factory order a new truck this month. I know I can get 1% below factory invoice from any dealership with my affiliate number. I am really looking to get 5 to 8% off now plus any available incentives and rebates when the truck arrives. I will be ordering from the dealership that provides me with the lowest price. What is the best you can do for me?

I have included my build. Please provide me with your best detailed out the door price including all fees and please be competitive as I am contacting several dealers.

Thanks so much and I look forward to hearing back from you.

All the best,


You will need to include your build. The out the door price is important to you. For this forum, the price you pay before any government required taxes or fees (or your trade in) vs MSRP is what is important.
Don't forget that you can get quotes from the high volume dealerships list from the post in my signature.

For me, once I have my best offer I will contact General Managers to see if they can beat it.

P.S. What is "my affiliate number"?

 

[Silent Bob]

P.S. What is "my affiliate number"?

If they must know, tell them you don't have the number but you are a Tread Lightly affiliate.

 

[PaulieWalnutz]

I was only able to get 1.5% below invoice on my order. The incentives and rebates were pretty good so that helped me get to a little over 18%.. I may have settled at that price bc when shopping some other dealers were quoting way higher.

 

[scottmoyer]

I don't know my exact amounts that Mark Dodge provided me, but my MSRP was $59,765. They sold me the truck at $52,015, plus $200 doc fee, $19 in temp tags and notary fees, minus $3750 in rebates (includes a $1500 consumer certificate from Chrysler). My total price was $48,484, or about 19% off MSRP.

The good news about my deal is the $52,015 price is about 7% below invoice, I got decent rebates and I didn't have to pay dealer fees. Granted, I paid to ship the truck home, but shipping was still less than dealer's fees of $899 at Lakeland. I then feel good knowing that during Covid, I provided employment for the shipper rather than giving it to a dealer for pure profit. Someone put food on their table!

 

[Rustyrubber]

First time commenter long time lurker.
I"m looking to make sure i have my numbers right before I start searching.

2021 Limited 4x4 5'7'' box

MSRP 70,760
Invoice 64,892
FCA affiliate 64,243

So my target negotiation price should be 60,388-62,000

Next step is to find a willing dealer here on the west coast and hope theres big rebates/incentives in march or april when it arrives.

 

[securityguy]

First time commenter long time lurker.
I"m looking to make sure i have my numbers right before I start searching.

2021 Limited 4x4 5'7'' box

MSRP 70,760
Invoice 64,892
FCA affiliate 64,243

So my target negotiation price should be 60,388-62,000

Next step is to find a willing dealer here on the west coast and hope theres big rebates/incentives in march or april when it arrives.

My MSRP was $72,800 and I paid $59,500 as a reference.

 

[Rustyrubber]

My MSRP was $72,800 and I paid $59,500 as a reference.

was that after all rebates and incentives? Im assuming also before ttl too.

 

[securityguy]

was that after all rebates and incentives? Im assuming also before ttl too.

Yes Sir! After everything and before TTT.

 

[Texsinbad]

Just bought a 2020 Ram 1500 Classic Crew Cab with MSRP $43,039. Price before TTL $31,450, which included $6,750 rebate, for a total of 27% discount.

OTD price of $34,076.

I checked around online for several weeks, and this was the best price I found.

 

[wallyuwl]

Just bought a 2020 Ram 1500 Classic Crew Cab with MSRP $43,039. Price before TTL $31,450, which included $6,750 rebate, for a total of 27% discount.

OTD price of $34,076.

I checked around online for several weeks, and this was the best price I found.

Looks like a good deal. Congrats on the truck.

 

[securityguy]

Just bought a 2020 Ram 1500 Classic Crew Cab with MSRP $43,039. Price before TTL $31,450, which included $6,750 rebate, for a total of 27% discount.

OTD price of $34,076.

I checked around online for several weeks, and this was the best price I found.

That's because it's a RAM "Classic" and they're giving those away!

 

[scottmoyer]

I was going to say the same thing. That discount was not on a 5th gen truck.

 

[Rustyrubber]

Yes Sir! After everything and before TTT.

Awesome! How far down did you get them before rebates and incentives.

 

[Funkanella]

What do you guys think about:

2021 Ram 1500 Big Horn Crew Cab​

$42,750 MSRP
$32,750 OTD

Deciding on this one or a 2019 with a hemi and more options with 35,000 miles. Roughly the same price.

 

[flyfingers]

What do you guys think about:

2021 Ram 1500 Big Horn​

$42,750 MSRP
$32,750 OTD

4th or 5th Gen? 2 or 4 wheel drive? Your OTD price includes TTL?

 

[Funkanella]

4th or 5th Gen? 2 or 4 wheel drive? Your OTD price includes TTL?

5th gen crew cab. 2 wheel drive. And yeah TTL included.

 

[flyfingers]

5th gen crew cab. 2 wheel drive. And yeah TTL included.

Well that's probably the very best deal I've ever heard. I don't know which State / County you are purchasing but it's very reasonable to assume you are paying 6 - 9% sales tax (unless in a no sales tax state) + dealer fees and registration of another couple percent so sounds to me like you are getting around 33% off MSRP (before TTL) so yeah .... that's a good deal.

 

[Funkanella]

Well that's probably the very best deal I've ever heard. I don't know which State / County you are purchasing but it's very reasonable to assume you are paying 6 - 9% sales tax (unless in a no sales tax state) + dealer fees and registration of another couple percent so sounds to me like you are getting around 33% off MSRP (before TTL) so yeah .... that's a good deal.

Wow thanks for confirming. They also gave me $2,750 for an absolute clunker of a car to bring it to an even $30,000 but I will end up just giving it away.

 

[Smashius]

MSRP $63.2k on my Rebel, and I was upside down $1.5k in my trade ('19 Trailhawk), so call it $64.5k.

I paid $56.6k OTD.

This thread seems to confirm I did ok, thanks guys!