iamtheav8r
Well-Known Member
Not sure. I've been taking my daughter around looking at cars. She's graduated from college and is working in her field earning a very good income. The only dealership that made her feel welcome and important was the BMW store. The salesman there and the product specialist went above and beyond to treat her like the customer and mostly ignore me...which is what I wanted for her. They were also the only dealership to follow up after our initial visit. That turned into 2 subsequent visits and she is likely going to lease a new X1 this week. It's not a crazy expensive car, but they treated her like she was looking at a M8 Competition (which I've sat in every time we visit the dealer...heehehe)Is it a sign of the times or sign of the business? I had similar experience.
Sales people and especially service and support people (are you listening @RamCares?) need to understand how critically important their role is in this...presale and post. I don't think they truly grasp that concept.