There are a number of factors to why we choose to discount our sold-orders differently.
Simple version is that our sold-order process is more efficient, and therefore we can pass that cost off to the customer.
That's not a theory, that's what we do.
Take this vehicle here:
2025 RAM 1500 Laramie Lake Charles LA | Beauregard Parish Calcasieu Parish Sulphur Louisiana 1C6RREJPXSN634435
MSRP $67265
Dealer Discount -$7000
Current Rebates -$7000 (central region, your zip code may vary, but we can quote that)
Doc Fee $425
Temp Tags $4
Total before your state's TTL $53694 (20.17% off)
I can order you the exact same vehicle as a special order as follows:
MSRP $67265
Dealer Discount -$8408 (12.5% standardized)
Current Rebates -$7000 (central region, your zip code may vary, but we can quote that)
Doc Fee $425
Temp Tags $4
Total before your state's TTL $52,286 (22.27% off)
Then of course if you have Ford conquest, first responder, TDM, or affiliate - all of things can improve your deal for either.
Our affiliate discount for an order like this would be $589, while on the instock is $500.
Price is locked, including rebates, unless the rebates get better and you can get the better of the two groups.