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Price negotiated from MSRP

I employ a strategic approach to vehicle negotiations, focusing on data-driven decision-making rather than MSRP or listed prices. My process involves researching comparable vehicles with similar options within a 100-mile radius. After test-driving the car and meeting with the sales team, I request a detailed price breakdown. However, I do not engage in negotiations on the spot. Instead, I take this information home and begin the negotiation process, leveraging my research to drive more favorable terms.

I usually get the price I plan to pay because I'm always willing to walk away.
 
The actual value of any product or service is ultimately determined by what someone is willing to pay for it. This is the only rational and objective measure in price determination, transcending subjective assessments or external pricing frameworks.

In essence, price is not set by intrinsic worth but by the alignment of perceived value between buyer and seller—highlighting the dynamic nature of market forces and human decision-making.
 
Russian Tank said:
I employ a strategic approach to vehicle negotiations, focusing on data-driven decision-making rather than MSRP or listed prices. My process involves researching comparable vehicles with similar options within a 100-mile radius. After test-driving the car and meeting with the sales team, I request a detailed price breakdown. However, I do not engage in negotiations on the spot. Instead, I take this information home and begin the negotiation process, leveraging my research to drive more favorable terms.

I usually get the price I plan to pay because I'm always willing to walk away.
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The strategy on this thread is to expand research well beyond the 100 mile radius, and provides actual datapoints (as much as we can trust each other anonymously) of price paid - not price advertised by dealer, nor MSRP assigned by mfr. It also provides a historical look as well, if you've got the patience, to go back through and see what were current model year or immediate past model year trucks actually selling for, and where, etc.

The MSRP is simply the common denominator, and assumes that participants have purchased exactly what they want, or are about to. We can use each others' success/failure to benchmark the search against MSRP, which is transferrable nationally.

However, every once in a while - Ram makes it confusing. On the 2024 HDs they were at one point showing a 10% rebate, so many customers were getting up to $20K off MSRP. Then they dropped the MSRP by $10K (I'm generalizing), and now are often being sold for $15K off the new MSRP. That would be a case more for your method where it is about, end of the day, what DOLLAR do I want to pay for something to tow my 5th wheel. Not to mention what it did to resale value on 2022-2024 trucks lightly used.

Luckily for 1500s, Ram hasn't botched it all up in that same way. So far.
 
Hi to all, I am new to the forum and shopping for a new 2025 Ram Rebel in the Chicagoland area. I found one and it is listed as $74,755 but with rebates it goes down to at $62,700
options are leather package, customer preferred package 21w, rebel 2 equipment package, dual panoramic roof, side steps, multifunction tailgate, and trailer brake controller. Salesman is trying to tell me that dodge is only offering 5k off and i have to qualify for the other rebates. is this true? What should i be paying for this truck? I do not want to get screwed. I am in no hurry and can wait
 
Rebel71 said:
Hi to all, I am new to the forum and shopping for a new 2025 Ram Rebel in the Chicagoland area. I found one and it is listed as $74,755 but with rebates it goes down to at $62,700
options are leather package, customer preferred package 21w, rebel 2 equipment package, dual panoramic roof, side steps, multifunction tailgate, and trailer brake controller. Salesman is trying to tell me that dodge is only offering 5k off and i have to qualify for the other rebates. is this true? What should i be paying for this truck? I do not want to get screwed. I am in no hurry and can wait
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I would tell them to worry about qualifying you for whatever rebates there are, the deal is going to be $60k out the door, take it or leave it, but let you know bc there are other dealers out there that you may need to go to.

Sent from my SM-S901U using Tapatalk
 
moodysj said:
I would tell them to worry about qualifying you for whatever rebates there are, the deal is going to be $60k out the door, take it or leave it, but let you know bc there are other dealers out there that you may need to go to.

Sent from my SM-S901U using Tapatalk
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60k otd would mean they are giving the truck up for 51-52k before tax, and registration, etc. I read through some of the posts i have not seen anybody get it that low. Not saying i would not love that.
 
Rebel71 said:
Hi to all, I am new to the forum and shopping for a new 2025 Ram Rebel in the Chicagoland area. I found one and it is listed as $74,755 but with rebates it goes down to at $62,700
options are leather package, customer preferred package 21w, rebel 2 equipment package, dual panoramic roof, side steps, multifunction tailgate, and trailer brake controller. Salesman is trying to tell me that dodge is only offering 5k off and i have to qualify for the other rebates. is this true? What should i be paying for this truck? I do not want to get screwed. I am in no hurry and can wait
Click to expand...
As a fellow Chicagoan. Id reach out to Mark Dodge first. And use them as your starting and ending point. Even though I had to pay $900 to have it shipped. The process was by far the best.
 
Runagun said:
As a fellow Chicagoan. Id reach out to Mark Dodge first. And use them as your starting and ending point. Even though I had to pay $900 to have it shipped. The process was by far the best.
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Thanks, is there any specific salesman i should ask for?
 
Lots of 2025s on autotrader and carsdotcom that beat the current Mark Dodge quote by several thousand dollars.
 
PostPremium said:
Lots of 2025s on autotrader and carsdotcom that beat the current Mark Dodge quote by several thousand dollars.
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Its been my experience that dealers stack discounts up for which most people cannot ever qualify.
It would be great if dealers all of a sudden started to discount like MD always does, yet thats not reality.
Post up an example with all of the fine print included. I spent months checking “discount” dealers when I bought my 2023. They were almost all faked.
 
Looks like the discounts at Mark Dodge are not as good as they were a month or 2 ago. Customer incentives are still the same, but my guess is that incentives directly to the dealer have decreased. I had heard that Ram had given dealers coupons that could be used at their discretion on certain vehicles. Maybe that has ended or decreased. As stated above, a lot of those advertised prices on cars.com and others will never happen. Mark Dodge has straight up deals with only a $4xx dealer fee. They are hard to beat. I would guess their will be bigger incentives as the end of the year approaches.
 
Mx113 said:
Looks like the discounts at Mark Dodge are not as good as they were a month or 2 ago. Customer incentives are still the same, but my guess is that incentives directly to the dealer have decreased. I had heard that Ram had given dealers coupons that could be used at their discretion on certain vehicles. Maybe that has ended or decreased. As stated above, a lot of those advertised prices on cars.com and others will never happen. Mark Dodge has straight up deals with only a $4xx dealer fee. They are hard to beat. I would guess their will be bigger incentives as the end of the year approaches.
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In most cases, the current overall deal on the 1500s is +/- $1K compared to what it was early summer when we had the higher flat dollar discounts compared to the current %s. You nailed it, it is entirely related to the back-end incentives. Back in June we were getting some extra %s of margin back from RAM, but there were slim if any rebates. Now there's the $4K rebate across the board. I think the result last I checked was that the higheest and lowest priced trucks got better now than they were earlier in the year, and the middle price points were a coin toss.
 
Willwork4truck said:
Its been my experience that dealers stack discounts up for which most people cannot ever qualify.
It would be great if dealers all of a sudden started to discount like MD always does, yet thats not reality.
Post up an example with all of the fine print included. I spent months checking “discount” dealers when I bought my 2023. They were almost all faked.
Click to expand...
20k off and 18k off. Lot's of examples though.


 
PostPremium said:
20k off and 18k off. Lot's of examples though.


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No matter who you purchase from, as long as the ending price reflects a substantial discount from msrp, like 15% plus, then who really cares?

I got 16% off but had to drive 800 miles to get it.
There wasn't a single Ram dealer between me and there (I checked in every major metropolitan area around) that was willing to do that.

Maybe now other Ram dealers have figured out that peeps wont purchase unless these crazy prices drop substantially. Its all supply vs demand and right now Stellantis lots are crammed and demand is down.
 
Just checked prices on 25’ Laramies from the dealer I bought from, they had over 40 in stock, $17K off msrp. Just 2 Limiteds though, no price on them.

Contrast that with my local RAM dealer, he had some new 24’s with “3K off” and all 15 of his 25’s had NO discount off msrp…. NONE.

What are some dealers thinking??? I expect my local one to be out of business soon at those prices. His lot is crammed full and the last time I was there for an oil change there was like 1 person browsing.
 
What a funny thing to say...
Willwork4truck said:
No matter who you purchase from, as long as the ending price reflects a substantial discount from msrp, like 15% plus, then who really cares?
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I certainly hope people care about saving real money. One of the two examples I cited was 25% off MSRP. Compared to your 15% benchmark, that's an ADDITIONAL savings of 8k, and even more for anyone that finances the purchase.
 
PostPremium said:
What a funny thing to say...

I certainly hope people care about saving real money. One of the two examples I cited was 25% off MSRP. Compared to your 15% benchmark, that's an ADDITIONAL savings of 8k, and even more for anyone that finances the purchase.
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Too many apples to oranges comparisons, ie. negative equity rollover, dealer add-ons, F&I extras such as paint, lights, interior protection, GAP coverage, pre-paid service, extended factory warranties, financing percentages and duration of loan. Then there's that rare color/trim/model combination, parts/accessories added into the deal...
Here's an example. When I bought my 2019, there were over 15 black interior Limiteds at the dealer. There was 1 ivory.
What did the wifey want? You guessed it.
There went my negotiating power. The deal I got I had to be "happy" with cause I wanted her "happy". The % off msrp wasn't the #1 consideration.
It's getting to the point that unless a person buys "clean" with cash (and who does that), comparing most deals is tough.
Ultimately as long as "you" are happy with the deal, then life is good.
 
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