Price negotiated from MSRP

[JimfromAZ]

What should someone be aiming for on a New 2024 these days? Looking at a Built to Serve if that makes any difference. Sticker $64,075. “Advertised MSRP“ $73,420 somehow they are different.
In my area it seems like dealers don’t want to deal. I’ve always assumed 20% is the magic number with the thought nowadays to shoot a couple points higher with the 25s filling up the lots, potential over supply of vehicles on lots and the demand for vehicles declining as a whole.
Am I out of line or can someone advise differently?
might just have to go to the volume dealers or find a used Hemi.

Honestly, once they iron out these I6 hurricanes you will never miss the Hemi. I love my 25 Rebel... so far!