So despite my distaste for Ford interiors, I'm possibly looking at them now. My CPA just told me that in 2019 HD trucks are 100% tax deductible against the business. It's called "100% bonus depreciation". That has me looking at 2500s. Unfortunately the Ram HD looks like it doesn't have the bigger cab that the 19 1500s do. I'm 6'6" and my 4 year old is needing more and more room behind my seat, so I need the extra room. I actually like the new chevy 2500, but their interior is just like last generation so they're out. If I'm going the HD route that only leaves me with an F250. While their interiors feel cheap, it appears the Limited trim does have some extra leather. So I was bored one day and just got a couple of emails out. I'm sharing this as a testimonial of the $10k rule. Over on the Ford forums, everyone is talking about hold back and invoice and other BS numbers made that make the consumer feel educated. They were happy to get $7k off on a 19 after hours of negotiation. IMO it's easier to start at the $10k rule and work from there. In a few emails I was able to nearly get that on a loaded 19 Limited. If I were ready to buy, I have no doubt I'd find a dealer to do $15k or so off. I cringed when a guy on the Ford forum said "yeah my buddy works at another dealer and he filled me in on what kind of profit they have. Newsflash, no sales manager at any dealership knows the real profit of their vehicles. Only the owner does, and possibly the GM. Hopefully this will help people get a good deal. Just remember, the more they talk and the longer discussions happen, the better the dealer is likely to do. Keep it short and sweet. Email every dealer in your area for best price. If they waste your time with anything less than "invoice" *A fake number* don't respond to them. If there is any desire to make a deal then you will absolutely hear back from them. Be polite but direct.
