I am working on a deal on a Ram. This thread has been helpful, so thank you all who have contributed.
I will point out that some key details that have a huge effect on the overall deal. What I have found is that dealers are offering attractive discounts and incentives off of MSRP, and then clawing chunks of it back in terms of fees. Dealer fees are nothing new of course, but they very greatly and have a huge affect on the actual discount provided. The fees clawbacks range from $899 to $2690 depending on the dealers that I have been speaking with.
If you post your deal, you should net it out. For example,
Dealer 1: $10k off MSRP with $899 fee actually equates to $9101 off MSRP.
Dealer 2: $11k off MSRP with $2690 fee actually equates to $8310 off MSRP.
So Dealer 2 offers a better discount, but actually Dealer 1 offers the best deal. Just wanted to point that out as I expect others are going through this as well. If you list your % off MSRP without indicating the fees that were added back, it's an incomplete picture imho.
And the best way would be to actually net out the discount as a percentage of MSRP after all fees, IMHO.
Also, from a financing perspective if you want the 0% financing, the discounts/incentives are reduced greatly. What I have learned is that the 0% financing offer is not as attractive as taking the extra (full) discounts/incentives up front, taking an interest based FCA financing package and then refinancing with your own credit union or bank after 6 months or so. Just an FYI.