Note - For Criswell, it appears the price you work out with Carl is unrelated to the prices you see on the Criswell site as they all have this disclaimer at the bottom:
The New Vehicle Internet Sale Price (ePrice) includes rebates, incentives and dealer discounts. Customers may not qualify for all incentives. Freight, sales tax, tags, wheel locks and a $500 processing charge are additional. To provide you with the best upfront pricing, ePrices are valid on in stock units only. Internet Sale Prices (ePrices) are valid based on manufacturer incentive program time periods. We make every effort to provide accurate information; please verify options and price before purchasing. All prices, specifications, and availability are subject to change without notice. All financing is subject to approved credit. Pictures may be for illustrative purposes only; offers not valid on prior sales. Please contact Criswell Chrysler Jeep Dodge RAM and FIAT in Gaithersburg, MD for complete details and the most current information.
The link on this site for Criswell's special pricing program notes:
The Ram 1500 Ranch at Criswell RAM, located in Gaithersburg MD, is proud to announce their nationwide Special Pricing Program for new in stock and factory ordered RAM 1500's.
11% Off MSRP On 2021 RAM 1500 Laramie/Longhorn/Limited PLUS Incentives
10% Off MSRP On 2021 RAM 1500 Big Horn/Rebel PLUS Incentives
No Games, No Gimmicks
Must contact Carl Wilhelm, at
[email protected]. Email me what you are looking for and I can get you your price quote.
I will provide you with a your transparent price breakdown including the rebates you qualify for. The only additional fees you would have to add would be your state's taxes, tags and the $500 Maryland processing fee.
The price I provide you will only include the rebates YOU qualify for at time of delivery. Not rebates you may or may not qualify for.
So both Koons and Criswell play games with freight/destination not being part of their advertised prices on their web sites. I say games because, for now, most other sites show their internet prices minus MSRP, which includes freight/destination. Koons/Criswell (and others) state their internet prices independent of MSRP, so what looks like a good price now is short of the $1700 for freight/destination and another $700 for admin fees.
But it looks like with Criswell, as long as you go through Carl, you can skip the games. The question is, even with skipping the games, is Criswell's price better or as good as other's prices? Can you negiotiate and stack offers to get a better price than what Carl offers? If so, you have to remember to add in whatever the other dealers try to throw in on the back end - freight/destination, a $700 admin fee, do yo need to buy $3000 paint and etching protection? Does their price include a mandatory trade in? $500 wheel locks? So on and so forth.
It seems that savvy buyers can cut through the crap, but there may be other caveats to consider when trying to add in rebates from FCA and other programs.