Well, see, that's where I disagree. That engine, and that suspension, and all that fancy engineering only get you so far. And it certainly isn't $100k. Underneath all that is still a Ram. And each component is accounted for somewhere in that price. YOU might be getting the TRX solely for the power. But, for that kind of money, I want the power AND the radio. And the leather seats. And technology. And headlights that follow the steering. And the on and on.
Comparing someone wanting an equally nice radio in their expensive truck to wanting a ridiculous muscle truck to also have good fuel economy is apples and oranges.
And to your last point, yes, I believe the UConnect system is head and shoulders above the competition, but if we were ever satisfied with good enough or slightly better, a TRX would never have existed.