interesting, and you know they know what the april incentives already are, they prob didnt make number and are just waiting to see what april business is like before putting dealer discounts back on, how many rams do they have on their lot
sounds like with this info rebates are going to be better, so much for truck month ram..............
Looks like the dealer in Alabama only has about 4 on their lot. It is a pretty high price truck for the area, which makes it a little strange that they would raise the price 2 days before end of month/quarter. It may be what you suggest that they are testing the waters for "panic" buyers. I'll check back when April incentives are unveiled.
My local dealer had 7 Rebels at the beginning of the month but they sold the two I was looking at - one had Telematics on it and they wouldn't delete or split the $800 cost and the other did not have some of the options I wanted, so there are some buyers out there. A couple of other dealers in my area with 6 to 10 Rebels a the beginning of March still have the same amount, and all have somewhat similar discounts.
Yep. They make about 15-20k on these loaded up trucks. I’ve seen it said that GM makes as much as 27k on a single truck sale. Gross profits but none the less. They want their money and they have the overhead to reduce the price significantly and the overall volume of sales to support it.
us current owners are going to get molly whopped on trade values though if they get too wild with cash rebates. Not looking forward to hearing 35-36 offers lol.
Also, as you point out, manufacturers have a high profit margin on these trucks, which they count on to basically subsidize some of their other product lines. Dealers have to cover the vig on their floorplans. But with predictions of high unemployment (15 to 30%), I wonder how long dealers can hold on to any inventory with dwindling sales before any stimulus or bailouts are paid? Since these are tangible assets that both manufacturers and dealers have to sell for some profit, if production does ramp up (virus and resulting unemployment be damned) but demand is very low, what kind of incentives will manufacturers offer to help move the inventory that will pile up on their lots when no one is buying? What is the break point that manufacturers and dealers will reach? Can we get $20k in options at the base MSRP price?
I'm wondering what the used market will look like when current owners who need to sell are under water compared to the new inventory is languishing on lots if no one is buying, even if new incentives are high.