Firm believer in front paint protection, at least on a white vehicle. Love this stuff. $350 to cover this one - about 18" up from front edge of hood and downward on the sides. (covering painted area underneath lights, and the lights themselves). Of course, not the grill nor chrome bumper). It's laser cut to fit vehicle. Had a Kia Optima done new in early 2012 - amazing results to when I sold it in mid 2018. Nothing protect the front like clear film from bugs and rocks. Bugs just come right off even after sun baked. The Chrome can take care of itself.