Yes, it is about what we've done to our Rams.
But one thing we all do every day is drive them, and every week or so, fill them up.
We are driving some of the least fuel efficient vehicles available to citizens (non-commercial), eco-diesels excluded.
So, the way we feel about our trucks is affected by the way we feel about fuel prices. My friend who owns a Tesla doesn't even think about gas prices. He pays pennies to charge his vehicle, at the overnight rate.
We have to first settle ourselves that we are vulnerable to high fuel prices. We CHOSE these trucks. For me, the most important thing is to understand what factors lead to higher prices.
The Keystone pipeline closure is NOT a reason. I already said, the oil we refine for gasoline is not the oil we can produce in the U.S. And even if it was, that oil would still be priced in the global market. The oil companies would still have to staff up, which is a labor competition against other jobs for every worker. There were housing shortages where the fields were. The conditions are filthy and the work is hard. And yes, oil shale is one of the nastiest sources, requiring an incredible amount of water and leaving behind massive amounts of waste products. Every consumer should think about that at least a little bit. It's just terribly short sighted to only care about your weekly budget.