It's not just urban guys- lots of surveys have shown less than 25% of pickup owners hauls with their trucks and less than 10% tow more than once a year. Long story short more than half of all truck owners use their truck as a commuter vehicle and to project an image. An EV truck would likely serve many of them well in that use case.
Just because they don't haul or tow more than once a year does not mean that that one time is not their dealbreaker criterion for a purchase.
E.g. Homer takes his family on vacation every summer, towing their camper. They only go once a year. But, he knows they're going to do it every year, so he will simply not consider a vehicle that won't handle that. And Homer is not wealthy, so he does not buy a "commuter car" for the rest of the year and a truck for his one towing trip. He buys the truck that will do the job and just drives that all the time.
My brother and his RAM/Hemi is actually a pretty solid example of exactly this. For road trips where he is not towing/hauling, they take his wife's car, so the fuel economy of his truck, for his daily (relatively short) commute is not a big deal at all.
And then there are the people who buy a truck based simply on what MIGHT come up that they know they want to be able to handle. Kind of like buying a pistol for self-defense. You hope you will never use it. And you probably will NOT ever use it - at least not for the reason you bought it. But, your purchase was still totally governed by accommodating a perceived POSSIBLE need.
I think that covers a LOT of truck buyers outside of the ones that know they are going to tow or haul regularly.
I think this is where the marketing departments that green-lighted EV truck projects failed. They aren't truck owners and they don't understand truck owner mindset. They made decisions based on stats like "less than 25% of pickup owners haul with their trucks and less than 10% tow more than once a year."
They completely failed to recognize and factor in all the people like my brother, who, according to their statistics, should be a prime target for an EV pickup truck but, in real life, would not even consider one.
Those stats are the answers to the wrong questions.
Still I think a PHEV is still better than an all-electric one since they say you can give electricity back and get money off. I still don’t understand that concept. Since you must recharge your vehicle to gain what you give back to save money.
To me, that is kinda irrelevant. And also, you can charge it from the onboard generator, so you COULD sell electricity to the grid that you did not purchase from the grid. If the cost difference between gas and electricity was big enough, that could possibly even be profitable, I guess. Oh, and also, telling you not to use your swimming pool at those times really means they want you to have the pool's pump turned off.
The real beauty (well, one part) of the Ramcharger (or PHEV in general) is that you can choose how you want to power it.
If you have a Ramcharger and electricity gets to be too expensive, you don't even have to plug it in. You can put gas in it, let the onboard generator charge the batteries (or keep them charged) while you're driving, and NEVER plug it in to a charging outlet.
Or, if electricity is cheaper than gas, you can plug it in, drive it around for all your commuting, and never burn a drop of gas.
Complete flexibility that neither an EV nor an ICE-only vehicle offers.