Yeah of course it’s always supply and demand but my point is these aren’t normal times and the supply/demand now isn’t what we’d normally see. Either way with 40+ million unemployed, cities being destroyed/burned/looted, people with uncertain financial futures, demand is going to fall off a cliff in the next couple months. Supply? We’ll see.
I agree - short term for those that want to buy now, supply is tight so dealers have the upper hand. Long term with unemployment high, buyers will see better deals. As in past economic down turns, incentive programs like "employee pricing" and "Truck Month" became big customer draws. I think manufacturers will need to create a new "insert name here" incentive program some time in the near future.
Sales were not predicted to outpace last year before the virus, unemployment, unrest, so those events will only contribute to lower sales. Once some/most/all of those things resolve and supply chain issues are return to normal, FCA, GM, Ford, etc. need to churn out units to make money and keep investors happy. They'll need to help dealer move that iron off lots so they'll need to provide incentives. Only question is how long will that all take - months, a year, years?
At this point I don't see June (or maybe even July) incentives to be anything greater than what they are now as manufacturers wait and see how things progress. I think they wait to see if they need to clean out inventory in August or September to give out better incentives is my guess.