On instock units, the GM will sometimes do a significantly higher dealer discount for a short period of time if we have big inventory on a certain trim level or price range - so at the time that
@ksarbau purchased, the $10K was actually advertised online as such. Just a matter of the fact that what he was looking for turned out to be just what we had as a little promo boost that timeframe.
@6of36 on the other hand did a factory order, so it was a set % off MSRP dealer discount (we establish those at beginning of model year and rarely change, unless RAM does something strange). Then all available rebates/incentives applied as qualified for.
99% of the time, the factory order will get a better % disount than an instock. At the time that
@ksarbau purchased, with $10K dealer discount on a 2024, the 2024s were no longer available to order - so that actually still remains true