While they don't have to discount, there are those out there that will.
I sent out my build from the website to 10 different dealers. Of the few that managed to actually pay attention to what I was asking for (a '22 black night edition limited) only 2 came back and offered me anything less than MSRP. One came in at wholesale (-~$10k) less any incentive at the time of delivery...so that is who I went with.
And now I wait for the truck and the dealer waits for the money they would never have got if I went elsewhere or said screw it to buying a vehicle altogether because I am NOT paying MSRP on a truck. That is just....wrong
Some of them I couldn't believe though.....here you got a guy who knows what he wants (I stated I wanted a price on a factory order and understood the production issues happening) and you are trying to push him into a model year older with lesser features and WHITE because that is what you have in stock?! That wasn't what I was asking for.
They instantly got black flagged....right alongside the dealership I
used to deal with. They phoned me and told me they wanted my truck and would pay me top dollar. So I figured I would entertain them. Then without my permission they pulled my payout amount to bargain in bad faith. They then offered me $34 less than I owed and laughed at how insane it was that their valuation and my buyout were so close (that is how I found out they pulled it). I proceeded to sell the truck privately for $13,000 more than their "Top Dollar" offer.