thing is - dealers don't have to discount. nor is there incentive beyond a very short term gain
dealers have to try and make the same amount of money with less inventory.
therefore, if you sell all your inventory too quickly and on skinny profits, that dealer starves for the month.
I honestly don't see things turning around all that quickly either. it's a wild time
While they don't have to discount, there are those out there that will.
I sent out my build from the website to 10 different dealers. Of the few that managed to actually pay attention to what I was asking for (a '22 black night edition limited) only 2 came back and offered me anything less than MSRP. One came in at wholesale (-~$10k) less any incentive at the time of delivery...so that is who I went with.
And now I wait for the truck and the dealer waits for the money they would never have got if I went elsewhere or said screw it to buying a vehicle altogether because I am NOT paying MSRP on a truck. That is just....wrong
Some of them I couldn't believe though.....here you got a guy who knows what he wants (I stated I wanted a price on a factory order and understood the production issues happening) and you are trying to push him into a model year older with lesser features and WHITE because that is what you have in stock?! That wasn't what I was asking for.
They instantly got black flagged....right alongside the dealership I
used to deal with. They phoned me and told me they wanted my truck and would pay me top dollar. So I figured I would entertain them. Then without my permission they pulled my payout amount to bargain in bad faith. They then offered me $34 less than I owed and laughed at how insane it was that their valuation and my buyout were so close (that is how I found out they pulled it). I proceeded to sell the truck privately for $13,000 more than their "Top Dollar" offer.
Funny thing, I wasn't really even thinking of selling until that phone call. So they lost out....twice....in a series of events THEY set in motion
I am a pretty easy going guy but I don't have time for many dealers ******** and ethically devoid tactics and in this current market I think they best drop it because I don't think many people are going to be willing to take it.