Superficial as it might seem, this was the primary reason I tried ordering a Rebel with MFT. Didn't want my truck yelling in ALL CAPS to traffic.Extra bonus for me as a soon-to-be Rebel owner: I get to have a tailgate with the Ram badge instead of the over the top R A M letters you can spot from a mile away. Not a fan of those.
The functionality was secondary, though I was looking forward to it as well.