A shifter needs strong, noticable feedback. It's an important control, and it should have feedback in proportion to its significance. You don't want some light/plasticy control where you can't tell what its doing. I noticed you picked the silliest word we chose to describe it, to get your laughs and try to deride the argument, but it is the truth regardless. It is way too soft and feminine and delicate. Not because I'm a man and I need manly controls, but because the shifter is an important control that needs to be differentiated from the other soft and feminine controls already there, such as the volume and fan controls.
Incidentally, Ram did screw up with the ignition too, but that's a whole other can of worms.