1. Yes. $54,498 included destination. They had bigger discounts for Black Friday which ended on Dec. 2. They were doing $6300-$6900 dealer discounts when I bought mine. Closed the deal at 9pm Dec. 2nd. I have seen dealers discount $11K-$12,500 everywhere within 300 miles here and one or two around $13+K range but a $16,000 discount I felt like I stole the truck.
2. I got commercial financing from Chrysler Credit, 72 months @ 4.99% with $0 down. Financing got me for Lux Protection, GAP and some kind of road hazard protection with windshield replacement, tire replacements, etc. with $0 deductible. So they made a little money on the backside of the deal and with my trade.
3. I traded a 2018 F-150 Black Widow with a 6" lift kit and a bunch more goodies on the truck. Exhaust, Bedliner, CAI, 35" Nitto's, 22x12 Fuel Assault Wheels, Raptor Hood, etc. So they only gave me bookout for the truck and nothing else but I felt like they were more than fair with their pricing so I closed the deal in 2 hours and drove home.
My deal breaks down like this: $70,465 (MSRP) - $15,967 (Employee Pricing + Dealer Discount) = $54,498 (Adjusted Selling Price)
$54,498 + Tonneau Cover & Floor mats - Trade Allowance + Doc Fee + Tax + Non Tax Fees / Title, Registration, etc. = Net Price + Trade Payoff = Final Out The Door Price.