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Price negotiated from MSRP

bigben542

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I leave in Texas. What should I be trying to get at off a 2020 Laramie MRSP: $52855? Truck is a demo it has 5k miles on it. So I told the salesman i wanted to be at $38000. Is that a good deal or should i try to get more off?

With 5K on a 2020 i would check the truck history to ensure it wasn't previously sold then bought back due to issues. That is a lot of miles for a truck recently released.

Local dealer has a beautifully loaded Laramie that the owner drove as a demo, it has 6400 miles on it. They don’t want to budge much on the price though.


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JKlem

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Local dealer has a beautifully loaded Laramie that the owner drove as a demo, it has 6400 miles on it. They don’t want to budge much on the price though.


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Ask me how I think he drove that truck for 6400 miles.
 

Murdock

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IMO, I wouldn’t make a decision based on wheels/tires. You can lift a limited and put on Rebel takeoffs... and those black package wheels/tires will sell for a pretty penny to boot.

I lifted my Laramie for $230 for front shocks, and put Rebel takeoffs on, even made some extra off of selling my stock Laramie wheels.
fb6cfd9730c9f17cd2b64186f6eb60e1.jpg
Where'd you find the Rebel takeoffs and where did you sell your rims/tires? CL? eBay?
 

Reel Irie

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I am building a spreadsheet and trying to understand what you guys are referencing when you say % off. I see a few factors / numbers in play.

MSRP: % off goal?
MSRP - Incentives/Rebates: % off goal?
MSRP + Dealer Fee - Incentives/Rebates: % off goal?

sorry if this has been discussed before :)
 

Murdock

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FWIW, I spoke with a dealer/salesman and they said that FCA told them yesterday that:

1) The published reopening date of the factories of May 18th isn't 100%. In reality may not be able to open up for 2-4 weeks after that.
2) The factories cut-off date for producing 2020's is beginning of July. So, any order that comes in May/June will be built as a 2020. Any after that will be 2021.
3) FCA isn't allowing dealer trades right now (for some reason)
4) They aren't really getting any new vehicles until the factories start churning them out. Maybe a few might trickle in here and there from builds that were completed before the shut down, but at least this dealer doesn't foresee them getting any massive amounts of inventory until probably mid/late July or August. So kind of what you see on lots is what you get for a little while. (although i have seen some new trucks come in to various dealers via Ram's corporate website)

Don't know this guy from Adam, so unsure if it's 100% truthful or not, but passing on either way
 

BowDown

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I am building a spreadsheet and trying to understand what you guys are referencing when you say % off. I see a few factors / numbers in play.

MSRP: % off goal?
MSRP - Incentives/Rebates: % off goal?
MSRP + Dealer Fee - Incentives/Rebates: % off goal?

sorry if this has been discussed before :)

I'm looking for 25-27% off MSRP, don't care how I get there
I believe the prevalent thinking here is 12-15% off dealer MSRP thru dealer discounts then the rest thru incentives
 

Murdock

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I'm looking for 25-27% off MSRP, don't care how I get there
I believe the prevalent thinking here is 12-15% off dealer MSRP thru dealer discounts then the rest thru incentives
Probably hard to do that (i.e. another 12-15% off with incentives) with the incentives dropping from ~6k to 2k....for a Limited or Rebel at least. Think Long Horn still has pretty good incentives if I'm not mistaken. Guess it also really depends on MSRP
 

RJS

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Exactly what I’m thinking.


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Depends on a few factors but the last new vehicle I bought before my new 19 Laramie was a 2000 Silverado. Everything in between was a one year old off lease or executive car including a 14 Ram Sport with 12,000 miles when I got it. Never had a problem with any of them, just looked at it like someone took care of the early problems for me.

The initial advice about being careful and check about the trucks background and use are important to find but if it's priced like a used vehicle and has never been titled then it's not a buy back.

If you consider it, put a few hours on it on all kinds of roads and then decide.

I bought new in 19 because my 14 Sport had great trade in value and the new ones were going close to used because of the discounted prices. This may be the case here but don't exclude it from consideration if it's a screaming deal.
 

Redd_Jedd

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FWIW, I spoke with a dealer/salesman and they said that FCA told them yesterday that:

1) The published reopening date of the factories of May 18th isn't 100%. In reality may not be able to open up for 2-4 weeks after that.
2) The factories cut-off date for producing 2020's is beginning of July. So, any order that comes in May/June will be built as a 2020. Any after that will be 2021.
3) FCA isn't allowing dealer trades right now (for some reason)
4) They aren't really getting any new vehicles until the factories start churning them out. Maybe a few might trickle in here and there from builds that were completed before the shut down, but at least this dealer doesn't foresee them getting any massive amounts of inventory until probably mid/late July or August. So kind of what you see on lots is what you get for a little while. (although i have seen some new trucks come in to various dealers via Ram's corporate website)

Don't know this guy from Adam, so unsure if it's 100% truthful or not, but passing on either way

This seems to hold up the supply side theory that less inventory will hold up prices and reduce incentives - for now. Right now there are people who can afford/take a risk on buying a new vehicle at this time, but those numbers are dwindling as they buy and the limited supply shrinks. This will be a constantly re-balancing as buyers buy and dealers/manufactures adjust discounts/incentives/financing.

Once the factory starts pumping out vehicles, will there be a demand to meet the level of supply? I don't think this will be an OPEC balancing act where manufactures carefully produce just enough vehicles to meet demand.

Ultimately I think manufactures will each say they are in the car making business and they have to make cars to make money, and that dealers are in the car selling business and they need to sell what the manufactures make. The interesting part will be what manufactures will do to help dealers overcome buyer resistance and spur consumer demand.

All of the manufactures will be churning out vehicles to maximize their own profit. And each will need to devise incentive, financing and leasing strategies that will help them out sell their competitors much the way FCA recently out-incentived Chevy/GM. Hopefully for us buyers that battle will result in a new round of large incentives.
 

Reel Irie

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I'm looking for 25-27% off MSRP, don't care how I get there
I believe the prevalent thinking here is 12-15% off dealer MSRP thru dealer discounts then the rest thru incentives

updated with your input:::

MSRP: % off goal = 12-15%
MSRP + Dealer Fee - Incentives/Rebates: % off goal = 25-27%
 

Eltaco

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You simply aren’t going to get to 25%+ off with rebates being so low. I needed $7k (~11% on my truck) in rebate to get to 26% off after dealer fees. I ended up at around 15% off dealer discount, which I calculated as discount-fees. You see some guys here talking about bigger discounts, but they’re generally not adding the fees into the deal. Don’t hide the fees to make yourself feel better on the discount or prop up your deal... it makes it confusing for everyone.

At any rate, I truly don’t think you’ll see 25%+ off that’s being quoted here as a fair price until rebates rebound. That’s truly an unachievable Target without the rebates. 20% off right now would seemingly be a good price this month.
 

BowDown

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Probably hard to do that (i.e. another 12-15% off with incentives) with the incentives dropping from ~6k to 2k....for a Limited or Rebel at least. Think Long Horn still has pretty good incentives if I'm not mistaken. Guess it also really depends on MSRP

Right now, yes but I wouldn't buy anything right now
 

BowDown

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You simply aren’t going to get to 25%+ off with rebates being so low. I needed $7k (~11% on my truck) in rebate to get to 26% off after dealer fees. I ended up at around 15% off dealer discount, which I calculated as discount-fees. You see some guys here talking about bigger discounts, but they’re generally not adding the fees into the deal. Don’t hide the fees to make yourself feel better on the discount or prop up your deal... it makes it confusing for everyone.

At any rate, I truly don’t think you’ll see 25%+ off that’s being quoted here as a fair price until rebates rebound. That’s truly an unachievable Target without the rebates. 20% off right now would seemingly be a good price this month.

It's assumed that rebates are needed/included to get to 25% I'd think, thats why I wouldn't buy right now.
 

jbsbama

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You simply aren’t going to get to 25%+ off with rebates being so low. I needed $7k (~11% on my truck) in rebate to get to 26% off after dealer fees. I ended up at around 15% off dealer discount, which I calculated as discount-fees. You see some guys here talking about bigger discounts, but they’re generally not adding the fees into the deal. Don’t hide the fees to make yourself feel better on the discount or prop up your deal... it makes it confusing for everyone.

At any rate, I truly don’t think you’ll see 25%+ off that’s being quoted here as a fair price until rebates rebound. That’s truly an unachievable Target without the rebates. 20% off right now would seemingly be a good price this month.

100% agree. I just bought a 2020 limited for $72,850 MSRP @ $59,914 before TTL which is 17.75% off. Dealer discount of $8,436 and rebates were $4,500. I researched this thread and historical information tirelessly for about 6 weeks because I'm OCD. After talking with approximately 10-12 dealers across the entire southeast, this was the best deal I could find. I can't remember the exact invoice price which they did in fact show me but they sold the truck at around 2-3K below invoice which is when I knew I had a great deal. Only one other dealer would come close to this deal. All the other dealers would start laughing and/or go no further than the 10-12% off range (dealer discount only). These deals where people are getting 20% or more IMO are deals where the truck is a previous year model close to new models coming out, is a unique color or configuration that is not particularly popular, is dealer demo, or they where buying when incentives were crazy good.

Could I have gotten more of discount? Yes, however I literally got the exact truck I wanted so saving a few hundred wasn't worth the hassle or buying something I wasn't 100% happy with. I would set a goal to buy with a 20% discount if you can get exactly what you want. However, keep in mind that this % is not equal across all models. For example, even though the higher the trim level trucks provides greater margin for the dealer and manufacturer you typically see lower discounts as the trim level goes up because it's a different customer and demographic. In other words, you may be able to get up to 25% off on a Big Horn but I would say 20% would be the equivalent on a Limited based on my experience. Another example of this is where you see high end luxury vehicles that typically can not be bought at any discount at all.
 
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