Was thinking about this the other day when rumors were stewing that Sergio may axe Dodge and Chrysler.
I believe both could be chopped, but Chrysler would be easiest.
Chrysler has a minivan and a super old car. Easy to axe when the sedan market is dwindling along with the minivan.
Dodge is being held afloat simply by engines with a lot of hype. The challenger is a big heavy car based on a sedan platform that is only good at going fast in a straight line. Mustang's and Camero destroy them on the track and keep up with them in a straight line with smaller engines and less power. The Charger is kinda the same story but at least has 4 doors to justify its heft. Both cars are good looking. The Durango could easily be moved to the Ram brand and the little cars are trash.
If they moved the minivan to Dodge, and build the next gen Challenger, Charger and maybe a Cuda on a Alfa Romeo platform to lighten things up while keeping the power it would be interesting.
I believe both could be chopped, but Chrysler would be easiest.
Chrysler has a minivan and a super old car. Easy to axe when the sedan market is dwindling along with the minivan.
Dodge is being held afloat simply by engines with a lot of hype. The challenger is a big heavy car based on a sedan platform that is only good at going fast in a straight line. Mustang's and Camero destroy them on the track and keep up with them in a straight line with smaller engines and less power. The Charger is kinda the same story but at least has 4 doors to justify its heft. Both cars are good looking. The Durango could easily be moved to the Ram brand and the little cars are trash.
If they moved the minivan to Dodge, and build the next gen Challenger, Charger and maybe a Cuda on a Alfa Romeo platform to lighten things up while keeping the power it would be interesting.