Biga
Ram Guru
Ram has always had huge discounts on their trucks. I was one of the first people to get a 5th gen in 2018 and got 10K off right off the bat. That said I don't know why they don't just lower the sticker prices in the first place. They would get more sales as a lot of people see the sticker price and then keep going.Time to lower MSRP’s. Huge increases the last 5 years haven’t exactly helped sales any. Never heard so many long time truck owners finally say enough is enough and refusing to buy any more new trucks.
Post pandemic sticker only price or sometimes even more is long gone and current discounts and incentives won’t be going anywhere anytime soon. The writing was on the wall when brand new re-designed 2025’s were already being heavily discounted BEFORE they even reached dealer lots. That’s unheard of. Obviously time to adjust MSRP’s accordingly and quit playing the huge discount games.
They’re not gonna attract any more customers with these current sticker prices. That’s the first thing people look at when shopping on the dealer lots. Sticker shock only drives them away. I miss the days when RAM’s actually were the best deal out there before all the greed took over. Bring back those days.