I took the Nestea plunge and purchased a truck yesterday on the last day of the month. It's a Lone Star 4x4 with BTS package, 33-gal tank, trailer brake controller, Lone Star Package 1, 3.92 ratio, remote start, and ram boxes.
MSRP was $53050 and my price before TTL was $41960, which is about 21% off. I had $5500 in incentives ($3500 in two standard incentives for the bighorn/lonestar, $500 for financing with the dealer, and the $1500 pop up incentive from the Ram website). Before rebates and fees it was only about 5.6% below invoice, but the fees were only $299, so the price was about what you would get ordering from Koons or Criswell.