Price negotiated from MSRP

[rbundy84]

MARK DODGE
Here’s another satisfied customer of Mark Dodge in Lake Charles, Louisiana. I factory ordered my 2021 Longhorn Limited with virtually all the bells and whistles the end of December and drove over last week from just west of Austin to pick it up. Easiest vehicle purchase I have ever had. Aaron Ginsburgh, Marsh Bice, and Shawn Vittorio make quite a Team and were a delight to deal with. I was in and out of the dealership in under an hour and they had even filled the tank (not inconsequential considering it holds 33 gallons).

Ok, here’s the deal:
MSRP = $75,720
Dealer Discount = $10,657
Rebates/Incentives = $4,750
Cost incl fees but before TTL = $60,313 or 20% off MSRP


I consider 20% off MSRP a smokin’ hot deal!

Here’s the rebates and incentives:
2021 National Consumer Cash, 21CM1 = $1,250
2021 Southwest Retail Consumer Cash, 63CM1 = $1,000
Chrysler Capital 2021 Bonus Cash, 20CM5 = $500
PedFed Credit Union, 44CNC6 =$1,000
2021 Military Consumer Cash, 39CMB = $500
March RAM Coupon, 45CMG1 =$250
March RAM Coupon, 45CMG2 =$250
TOTAL = $4,750

I didn’t dicker or even suggest these rebates. Aaron found them all on his own without my urging. He truly tried to find me the best deal possible and he certainly did that!

The coupons? The factory price of the truck increased from the time I ordered it in December until I picked it up in March. The dealership gets a limited number of discount coupons from FCA for discretionary use. Aaron used two of his coupons to bring the price of the truck back to the original deal we made in December.

I financed through Chrysler Capital in order to get the $500 Bonus Cash. The rate was 3.97% (terrible!) but I can refinance or pay it off after a month with no penalty. I have no idea how Aaron got that PenFed discount. I am a long time member of PedFed but didn’t finance through them (yet).

Last thing. To get the $500 Military rebate, you have to be an actual military retiree. I had to bring my DD214 to substantiate that.

BOTTOM LINE.
I could not be happier with the whole experience. Aaron Ginsburgh is simply superb at what he does and puts his customer first. If I ever get tired of this incredible truck, hands down I’m buying another one from Aaron!

FINAL THOUGHT. My sincere THANK YOU to Silent Bob, Security Guy, and all the others who have contributed to this amazingly useful thread! I would not have this wonderful truck at this wonderful price without you.

Fantastic deal! How much did the price go up from December to March? (I’m ready to order but my wife wants to hold off thinking we can get a better deal later on, which I don’t think we can)

 

[Runagun]

Fantastic deal! How much did the price go up from December to March? (I’m ready to order but my wife wants to hold off thinking we can get a better deal later on, which I don’t think we can)

Any price that's + 20% off Msrp is pretty dang good. If you wait anymore the 2022s will be coming out.

 

[69Safari]

Fantastic deal! How much did the price go up from December to March? (I’m ready to order but my wife wants to hold off thinking we can get a better deal later on, which I don’t think we can)

It went up about $500.

 

[jimothy]

Can you tell me if that is good towards a lease?

Yes, the email says “purchase or lease of most 2020 or 2021 Ram trucks or vans.”

 

[rbundy84]

It went up about $500.

Good to know - thanks!

here’s my dilemma:

Aaron quoted me a custom build Limited for around 18.0% off MSRP if my math is right....I just don’t think I’m doing to get anywhere close to that around me (in the STL area) especially for a custom build let alone for any in stock inventory (which production has been hampered by the chip shortage so incentives will be hard to come by...)

I’ve convinced myself, now I just have to convince my wife....

 

[mophead]

Yes, the email says “purchase or lease of most 2020 or 2021 Ram trucks or vans.”

Thanks, that's great news. Gets me back real close to where I need to be. I've signed up for that one every way you can so hopefully it gets here toot sweet.

Now can anybody tell me what other incentives I can use towards a lease?

I know about the two Chrysler Capital 2021 Bonus Cash 20CM5
-$500
Mid-Atlantic BC Lease Cash 35LM1
-$850

 

[Genxeration]

Good to know - thanks!

here’s my dilemma:

Aaron quoted me a custom build Limited for around 18.0% off MSRP if my math is right....I just don’t think I’m doing to get anywhere close to that around me (in the STL area) especially for a custom build let alone for any in stock inventory (which production has been hampered by the chip shortage so incentives will be hard to come by...)

I’ve convinced myself, now I just have to convince my wife....

Just order now and ask for forgiveness later. I’m 4 weeks in and still trying to figure out how I’m going to break the news to my wife! I guess I’ve got another 4-6 weeks to think of something

 

[Chuck19]

Good to know - thanks!

here’s my dilemma:

Aaron quoted me a custom build Limited for around 18.0% off MSRP if my math is right....I just don’t think I’m doing to get anywhere close to that around me (in the STL area) especially for a custom build let alone for any in stock inventory (which production has been hampered by the chip shortage so incentives will be hard to come by...)

I’ve convinced myself, now I just have to convince my wife....

I just asked my wife if she would like to take a long weekend trip to Louisiana and she said absolutely! I will figure out the rest when we get there!

 

[mophead]

I just asked my wife if she would like to take a long weekend trip to Louisiana and she said absolutely! I will figure out the rest when we get there!

You guys gotta be youngins. My old old lady would kill me in my sleep.

 

[Cliffrunner88]

Any price that's + 20% off Msrp is pretty dang good. If you wait anymore the 2022s will be coming out.

Is waiting anymore for the 2022s good or bad in your comment here?

 

[Threeper88]

Just wanted to give another shout out to Phillip Olsen at Bud Clary. Aaron at Mark Dodge has been getting all the love it seems and he was awesome too. But Phillip came in $600 cheaper on my Power Wagon. Probably the easiest vehicle purchase I will ever have in my life. Cheers to both these guys.

 

[Snofire]

Here is my deal that I got. Could it be better, Sure. Am I happy with what I got, Yep.

MSRP $67,095
Dealer Discount: $7928
Rebates $4412
Cost w/ fees before TTL: $56,094

I'll be picking up the truck today and getting the 0%. I was glad to hear they extended that this month.

 

[Runagun]

Is waiting anymore for the 2022s good or bad in your comment here?

I kinda said it out of jest. I think in 2-3 months or so they're going to stop building '21 and start '22. As far as difference I think a new n95 car filter was reported. Not sure anything else.

 

[rbundy84]

Here is my deal that I got. Could it be better, Sure. Am I happy with what I got, Yep.

MSRP $66,745
Dealer Discount: $6812
Rebates $4412
Cost w/ fees before TTL: $56,094

I'll be picking up the truck today and getting the 0%. I was glad to hear they extended that this month.

Solid deal - and if you are happy with it, good for you!

 

[Cliffrunner88]

I kinda said it out of jest. I think in 2-3 months or so they're going to stop building '21 and start '22. As far as difference I think a new n95 car filter was reported. Not sure anything else.

Lol the Covid-proof version

 

[jimothy]

I'm very close to putting in an order for a 2021 Limited Longhorn from a local (Atlanta area) dealer.

MSRP is $71,155. Dealer discount is $10,036, dealer fee processing/doc fees are $798, bringing the price before incentives/rebates, taxes/gov fees to $61,917, or 13% off MSRP. Let's say I were not to take the 0% financing, current rebates are $1,250-$1,750 (extra $500 for financing through Chrysler). Through in $1,000 for my current coupon, we're looking at $2,250-$2,750. Taking the lower number, price becomes $59,667, or 16% below MSPR. Not great compared to what I could have got in December 2020, but I'm comfortable with it and here's the crazy thing: the KBB on my 2019 Laramie with 20K miles is a few thousand dollars higher than when I bought it (used with 6K miles).

So if rebates were higher, the value of my current truck would be lower, so I'd net out about the same.

This offer matches—sort of—Aaron of Mark Dodge's price. I say sort of because the dealer fees are $500 higher, and the price of the Hemi eTorque apparently has gone up by $300 recently. But $500-800 I can live with if it means avoiding a fly-and-drive.

But...the process with the local dealer has been slow and a little frustrating. Aaron seems much more straight forward, while I still feel like the local dealer has something up their sleeve.

And this is what is—finally!—getting me to my point: What paperwork should I get from the dealer before putting down a deposit and placing an order? What I've got is three separate documents:

1. The build sheet
2. A price breakdown specifying MSRP, dealer discount, dealer processing/doc fees, government fees (but not sales tax)
3. A credit card authorization form for the $1,000 deposit that states if I don't pick up the vehicle 72 hours after it arrives, I forfeit the $1,000 deposit.

That's it. I expected some sort of contract. For those that placed a factory order, what did you get from the dealership?

P.S. At this point, I can't say I would or would not recommend the Atlanta dealer. They also seemed really reluctant to match Mark Dodge's price, but they were the only local dealer to even give me the time of day. I will say that you're likely to have a faster, easier time with Aaron. And I fully expect them to play the financing and warranty game when I do pick it up, but I know enough now to stubbornly stick to my guns on that.

P.P.S. I dithered on whether to order or wait for the 2022s. If I do go through with the order, and the 2022s come with UConnect 5, I'll have a little buyers remorse, but with the continued chip shortages perhaps delaying UConnect until 2023 (pure speculation on my part), the prospects of inflation and higher interest rates, and the current KBB price of my 2019 Laramie, waiting may prove to be more expensive.

 

[PhillyPhan]

Has anyone paid cash for their purchase from out of state to Mark Dodge? Just curious how big of a pain it is. I'm almost thinking of just going with the 0% financing just to not have to deal with a cash deal, but I'd lose out on the $1k rebate.

 

[jimothy]

Has anyone paid cash for their purchase from out of state to Mark Dodge? Just curious how big of a pain it is. I'm almost thinking of just going with the 0% financing just to not have to deal with a cash deal, but I'd lose out on the $1k rebate.

You could also finance it at the prevailing rate (and get the full rebate), then pay off the loan quickly. Quickly could mean immediately, but waiting 1-3 months would allow the dealer to get their kickback; since Mark Dodge seem like good people, I'd personally wait, pay a small amount of interest for a couple of months, figuring I still got a good deal and the dealer earned their commission.

 

[PhillyPhan]

You could also finance it at the prevailing rate (and get the full rebate), then pay off the loan quickly. Quickly could mean immediately, but waiting 1-3 months would allow the dealer to get their kickback; since Mark Dodge seem like good people, I'd personally wait, pay a small amount of interest for a couple of months, figuring I still got a good deal and the dealer earned their commission.

So, I did think about that as well. The minimum I'd have to finance is $7500 and then I'd get another $500 rebate for financing with Chrysler. I was just curious if it was a pain to put a large down payment down or pay all cash when you're out of state. It was easy to put the $1k down payment using my card, but I have a feeling I'm going to have to wire transfer the rest of the money. Didn't know how much of a pain in the butt that process was.

 

[Every20years]

I'm very close to putting in an order for a 2021 Limited Longhorn from a local (Atlanta area) dealer.

MSRP is $71,155. Dealer discount is $10,036, dealer fee processing/doc fees are $798, bringing the price before incentives/rebates, taxes/gov fees to $61,917, or 13% off MSRP. Let's say I were not to take the 0% financing, current rebates are $1,250-$1,750 (extra $500 for financing through Chrysler). Through in $1,000 for my current coupon, we're looking at $2,250-$2,750. Taking the lower number, price becomes $59,667, or 16% below MSPR. Not great compared to what I could have got in December 2020, but I'm comfortable with it and here's the crazy thing: the KBB on my 2019 Laramie with 20K miles is a few thousand dollars higher than when I bought it (used with 6K miles).

So if rebates were higher, the value of my current truck would be lower, so I'd net out about the same.

This offer matches—sort of—Aaron of Mark Dodge's price. I say sort of because the dealer fees are $500 higher, and the price of the Hemi eTorque apparently has gone up by $300 recently. But $500-800 I can live with if it means avoiding a fly-and-drive.

But...the process with the local dealer has been slow and a little frustrating. Aaron seems much more straight forward, while I still feel like the local dealer has something up their sleeve.

And this is what is—finally!—getting me to my point: What paperwork should I get from the dealer before putting down a deposit and placing an order? What I've got is three separate documents:

1. The build sheet
2. A price breakdown specifying MSRP, dealer discount, dealer processing/doc fees, government fees (but not sales tax)
3. A credit card authorization form for the $1,000 deposit that states if I don't pick up the vehicle 72 hours after it arrives, I forfeit the $1,000 deposit.

That's it. I expected some sort of contract. For those that placed a factory order, what did you get from the dealership?

P.S. At this point, I can't say I would or would not recommend the Atlanta dealer. They also seemed really reluctant to match Mark Dodge's price, but they were the only local dealer to even give me the time of day. I will say that you're likely to have a faster, easier time with Aaron. And I fully expect them to play the financing and warranty game when I do pick it up, but I know enough now to stubbornly stick to my guns on that.

P.P.S. I dithered on whether to order or wait for the 2022s. If I do go through with the order, and the 2022s come with UConnect 5, I'll have a little buyers remorse, but with the continued chip shortages perhaps delaying UConnect until 2023 (pure speculation on my part), the prospects of inflation and higher interest rates, and the current KBB price of my 2019 Laramie, waiting may prove to be more expensive.

So a couple of things on the incentives. In many cases the $1250 is an “either or” with the 0%. I called the FCA incentives line 800-227-0757, option 1, and they were very helpful so I could cross check what the dealer told me.
Also, and this is just me and my situation, but on a $70k truck if my decision comes down to $500-800 it’s not about the money, it’s about if I really want that option. Once I had my head around paying $70k+ for my truck it was more about getting what I wanted.

sounds like you’re getting a pretty good deal regardless of the the incentives. If it’s the dealer, try a different local dealer if you are opposed to a fly and drive. I sent my build to 6 dealers and went with the best service and will pay about $200 more. But service matters.