Honestly, I'm done obsessing over price. In my opinion, there are two kinds of buyers; those who can be happy with a truck bought off the lot and those who want a specific configuration which can only be had by placing a factory order. I wanted what I wanted and for that, I needed to place an order.
Those who can find something on the lot they'll be happy with will likely be able to secure a better deal than those who place a factory order, if they're patient and put in the leg work. The best price I could find locally for a factory order was the Affiliates Rewards price (FWP minus 1%). Lakeland came on my RADAR after I placed my order, so I ended up ordering from out of state.
There are many variables but trade-in is likely the biggest. In many states, the trade-in value will offset the sales tax owed on the new purchase. I didn't trade and I paid $3550 FL sales tax + another $550 for FL title/registration.
The MSRP for my truck was $65,565. FWP minus 6.5%, minus $2500 in rebates, plus an $899 "processing fee" was $54,954. That's the number that included anything that could have possibly involved negotiation (although at Koons, you're not getting around the $899 "processing fee").
By the time I walked out the door, adding in tax, title and all other non-negotiable fees, the final price paid was $59,050, with no trade-in.