I factory ordered my 2021 from Koons last week and it was a great no-BS interaction with Craig.
Here's my data point for everyone's benefit:
2021 Ram 1500 Limited (4x4, Crew Cab 5' 7" bed)
- 5.7L V8 Hemi (non-eTorque)
- Limited Level 1 Equipment Group
- Technology Group
- Rambox Cargo Management System
- Bed Utility Group
- Trailer Brake Control
- 33-gal Fuel Tank
MSRP: $67,715
Invoice: $62,103
Vehicle Price: $58,377 (~6% below invoice, ~15% below MSRP)
OTD = Vehicle price - any rebates at time of delivery + Koons $899 doc fee + Texas tax and registration
Even factoring in travel costs from Houston to VA and back, they had most competitive OTD price of the 5 dealers I was working with and the responsiveness was good enough to make the distance less of a concern. I signed and returned the buyer form to Craig by email, paid a deposit online and the order was placed immediately.
Could the Koons price be beaten? Possibly, but weigh it against the time and effort needed to haggle with dealers - many of whom don't work over email, just want your phone number to spam or insist that you come into the dealership so they can apply pressure tactics.
BTW - I was tempted to order the eTorque version, but discovered that these models apparently do NOT have car seat anchors on the rear passenger side seat (maybe position of the battery pack behind this area?).
So for those with 2 young kids, this makes eTorque a non-starter!
Decisions are made, and now the waiting game for delivery begins.....