2020 Ram Rebel in Southern California (lease)
MSRP: $61,785
Selling Price: $ 55,308.74 (about 10.5% discount)
This is before rebates which added $3,000 to the discount, bringing the price down to $52,308.74. In total it was about a 15% discount, which is really good on this truck in this area. I worked for 2 months to find this deal.
After I signed, I asked the salesman, how did you do it? He said it had been a slow day and they HAD to move something. Guess I got lucky.
I had practically given up on the RAM because for weeks I toured dealerships and got laughed off the lot when I stated the dealer discount I wanted to make the deal work. I was actually looking at Trail Bosses when I caught a lucky break and a RAM dealership suddenly lowered their price (likely due to 21's arriving), prompting me to hunt the RAM again at several dealerships until I found this one. Patience saved me a lot of money.
For either leasing or buying, I highly suggest using cargurus.com to find cars that have been sitting on the lot for a while. Those are the ones dealers are eager to move out. Use this feature:
The above is a truck that you are likely to catch a break on since it has been at this dealer for 3 months and it was at another dealership prior to that. This tool is really handy, especially in competitive markets with limited stock like the greater Los Angeles area. Trail Bosses are going over MSRP right now.