Price negotiated from MSRP

[jm192]

This all sounds like it was written by a dealer to mislead the uninformed so they can put more money in their pocket. If you can't get a new truck for at least 10% off sticker you have no deal. Invoice should be the starting point of your negotiation because the dealer is still making profit and holdback on that amount. With their volume discounts from the manufacturer it can mean several percentage points below invoice for them. Any time you see pieces on paper like shown here they are a prop and not a true reflection of what a dealer would actually receive for new cars delivered. The closer to the new model year the greater the discount. Last year Chevy and GMC had $18,000 off their remaining inventory and they still made a small amount of money on them or would not have sold them at that price. Don't believe everything you read. Especially from a dealer. Car dealers are like politicians. You know what you're getting when their lips are moving.

He's getting 7,400 off. That's almost 13%. So if your goal is to get 10% off, we've hit it.

Car dealers still exist and function to make money. But I also think that the internet has brought about a lot more price transparency.

If the advertised internet price is what they're actually selling it to you for, they're probably pretty honest. If they're advertising military rebates, FFA rebates, etc. in their bottom price--they're up to shenanigans.

All of that said, we're here discussing this because we're wanting to buy a truck. You can absolutely walk away over 1,000$. If it's the exact truck you want, I don't think 1,000$ makes sense to leave over. I spent a month looking for the exact trim, options, color, etc. The dealer price was 47,500. I wanted to be at 45,000, they would go to 46,300. You can absolutely tell them no deal. But the next dealer likely won't be substantially better. And if 50,000 gets me the exact truck I want, I'm not giving up some of my options--like the 33 gallon fuel tank and the 12 inch display which cost another 2,500$ so the next dealer can get me 1,000$ lower. If we're sitting here arguing about 55,000$ vs 49,000$, I think it makes a lot more sense.

 

[brian42]

My situation was specific. I had 2 weeks to research, locate, negotiate, purchase a vehicle, and drive it home. I was in an accident (not my fault) and my truck was totaled so ordering "the" truck I wanted was not an option. The insurance company gave me 2 weeks in the rental before I had to return it.

I had very specific requirements which made it difficult to even locate a truck that was going to meet my expectations. This is my first new vehicle and I wasn't going to compromise (much). I found close enough to what I was looking for and it was the only truck within 400 miles that came close to fitting the bill (120 miles away).

I went there hoping for the unicorn (over 25% off), shooting for 20% off, and would walk away at anything less than 15% off. We came to a stalemate at 18% off and I took it.

Could I have gone somewhere else and gotten a bigger discount? Probably. Was it worth saving a few more dollars to lose some of the options I wanted (as jm192 mentioned)? Nope. I'm happy with my deal and I'm happy with my truck.

 

[Betkemd]

Can they get lower? Sure. Are they motivated to?

I do believe you get the best deals at the end of the season/month/year. If you're inclined to wait 4 weeks, they might give you another 1,000 off. But they may also sell your truck.

Look at other dealers. Try Cargurus and Truecar. Maybe someone else will get you to where you want to be.

You can talk numbers and show them where such and such dealership has it for 49,000. Such and such may be using some shady tactics. I've seen dealerships advertise their internet price where they give you every rebate in existence to make their internet price the best. Then they tell you that you don't get several of those once you're there in person.

One dealership had stupid good prices. They were doing all of the rebates. They were also subtracting the Destination fee and then putting it in the fine print that the price didn't include it. It's in the MSRP. In what world would you offer me a price without that? What a joke.

My point is--you can cite better prices, but those better prices may not be legit.

Laramie's are super nice, and this one sounds especially loaded. If this is the truck you want, and you've spent time haggling it--sometimes your best move is just to buy it. It's human nature to want to feel like we won or got the best deal we could. If they had it at 49K, we'd want it at 48K. And that's not a shot at you--that's all of us. But, Leaving and risking someone else buying the truck in order to save 1,000$ doesn't make a ton of sense to me. You're shopping for 50,000$ trucks, so I have to assume the extra 1,000 and interest won't break you.

Its an order so not in yet

 

[Willwork4truck]

jm and brian represent a significant portion of buyers who don’t have the luxury of time or they are fairly locked into specific trim levels or equipment. That‘s fine, as for one person (totaled vehicle) unless you have deeper pockets, you do have a specific timeframe to work with (the car rental) and for the other there are certain options which are “must haves” like gearing, sunroof, 12’ screen, 33 gallon tank or perhaps ORG, and thats not even mentioning color!

I allowed myself to be “locked in” due to color and trim as the truck was for my wife (yep, she wanted a truck). Due to her color preferences the interior had to be ivory, and guess what? 95% of the RAM leather interiors were black.

That kinda’ boxed me in... So for some of us, there’s actually little choice of vehicles, so we can’t just “walk away” cause’ we aren’t getting 25% off. It just depends on your situation. Don’t get so stuck on % off, it matters less if you get exactly what you want and keep it for several years. For others who really don’t care as much about the trim/option specifics then fine, negotiate away.

 

[BowDown]

jm and brian represent a significant portion of buyers who don’t have the luxury of time or they are fairly locked into specific trim levels or equipment. That‘s fine, as for one person (totaled vehicle) unless you have deeper pockets, you do have a specific timeframe to work with (the car rental) and for the other there are certain options which are “must haves” like gearing, sunroof, 12’ screen, 33 gallon tank or perhaps ORG, and thats not even mentioning color!

I allowed myself to be “locked in” due to color and trim as the truck was for my wife (yep, she wanted a truck). Due to her color preferences the interior had to be ivory, and guess what? 95% of the RAM leather interiors were black.

That kinda’ boxed me in... So for some of us, there’s actually little choice of vehicles, so we can’t just “walk away” cause’ we aren’t getting 25% off. It just depends on your situation. Don’t get so stuck on % off, it matters less if you get exactly what you want and keep it for several years. For others who really don’t care as much about the trim/option specifics then fine, negotiate away.

True
I was locked in to the interior color, didn't want the plain old black plus too hot in the summer, also locked into the exterior color and 3.21 gear, 4x2, everything else was optional. There were 5 trucks in Texas, 1 in OK and one in LA. I think the dealers knew the "Limited-ness" of the buyer by who was looking at the truck and didn't need to put much effort into it.

 

[Willwork4truck]

True
I was locked in to the interior color, didn't want the plain old black plus too hot in the summer, also locked into the exterior color and 3.21 gear, 4x2, everything else was optional. There were 5 trucks in Texas, 1 in OK and one in LA. I think the dealers knew the "Limited-ness" of the buyer by who was looking at the truck and didn't need to put much effort into it.

Yes to the above.
I believe that I’d have been more upset going out to a wrong color or poorly optioned truck daily than knowing that I could have saved a couple thousand more off the out-the-door price.

There’s some saying about price vs quality (not quite exactly appropriate to truck options but...) which applies. I think it’s something like the upset over poor quality lasts long after the good feeling of a bargain price goes away, (not anywhere close but you get the idea).

 

[jm192]

jm and brian represent a significant portion of buyers who don’t have the luxury of time or they are fairly locked into specific trim levels or equipment. That‘s fine, as for one person (totaled vehicle) unless you have deeper pockets, you do have a specific timeframe to work with (the car rental) and for the other there are certain options which are “must haves” like gearing, sunroof, 12’ screen, 33 gallon tank or perhaps ORG, and thats not even mentioning color!

I allowed myself to be “locked in” due to color and trim as the truck was for my wife (yep, she wanted a truck). Due to her color preferences the interior had to be ivory, and guess what? 95% of the RAM leather interiors were black.

That kinda’ boxed me in... So for some of us, there’s actually little choice of vehicles, so we can’t just “walk away” cause’ we aren’t getting 25% off. It just depends on your situation. Don’t get so stuck on % off, it matters less if you get exactly what you want and keep it for several years. For others who really don’t care as much about the trim/option specifics then fine, negotiate away.

I felt like I had all the time in the world.

But I was very set on what I wanted and the exact color. And having spent the better part of a month looking at every dealer within 3 hours--to have the right color with 95% of what I wanted show up 10 minutes from the house was too good to leave over 1300$.

Everyone should try to get the best deal they can. But it seems like at times people become fixated and are only going to buy if they get a certain deal. And while, you won't get their truck. They almost always wind up selling them.

 

[Willwork4truck]

Yep, dealers usually don’t “lose”, kinda’ like casinos. If the truck is a “unicorn”, or its the end of the month at the end of the quarter or the fiscal year then yes you have a better bargaining position.

Glad that you got what you wanted, $1300 probably wasn’t going to break you.

 

[baccigalup]

Q

I felt like I had all the time in the world.

But I was very set on what I wanted and the exact color. And having spent the better part of a month looking at every dealer within 3 hours--to have the right color with 95% of what I wanted show up 10 minutes from the house was too good to leave over 1300$.

Everyone should try to get the best deal they can. But it seems like at times people become fixated and are only going to buy if they get a certain deal. And while, you won't get their truck. They almost always wind up selling them.

First rule is not to fall in love with it on the lot......hard to live by. The dealers know that certain models and colors are limited inventory..i havent found another like it yet but if I buy it I settled for a lower axel ratio and a non split tailgate..maybe not too big of a deal but if I am gonna pay 60k I might as well wait and not settle just because its there.....my wife keeps telling me to wait for the new models and get a truck thats not a year old. Thanksgiving should bring some good incentives and now after seeing this thread I have another angle to negotiate on.....most if you seem to be 10 percent or more under msrp "out the door".. ...that will be what I shoot for when there are more laramies to choose from. Right now the dealer won't budge above 10 percent off before tax and fees and i know there are at least 2k more to be had if the inventory were different....I can wait but its not gonna be easy

 

[arod412]

Very interesting...ram truck site now has the full 2021 models listed...this is great

Well not so great...to get the Heads up display in a big horn, you have to pick the level 2 trim package.


Used to own a Ram 1500, Current owner of a Dodge Charger scat pack

 

[brian42]

Well not so great...to get the Heads up display in a big horn, you have to pick the level 2 trim package.

If every option was available on every truck then there would only be a RAM 1500 instead of an HFE, Tradesman, Big Horn, Laramie, Longhorn, and Limited.

When GMs MFT came out you had to go up the food chain (GMC Denali I think) before that option was available. At least the RAM MFT is available as a stand-alone option for pretty much every model.

 

[BowDown]

Yes to the above.
I believe that I’d have been more upset going out to a wrong color or poorly optioned truck daily than knowing that I could have saved a couple thousand more off the out-the-door price.

There’s some saying about price vs quality (not quite exactly appropriate to truck options but...) which applies. I think it’s something like the upset over poor quality lasts long after the good feeling of a bargain price goes away, (not anywhere close but you get the idea).

Yep, Living with something you're not 100% happy with AND paying money for that for the next 3-7 years is far worse than over paying for something that you are 100% happy with. Every payment on something you're not 100% happy with is wasted money no matter how much cheaper it was

 

[jm192]

Yep, Living with something you're not 100% happy with AND paying money for that for the next 3-7 years is far worse than over paying for something that you are 100% happy with. Every payment on something you're not 100% happy with is wasted money no matter how much cheaper it was

This

 

[kwilson0288]

Very interesting...ram truck site now has the full 2021 models listed...this is great

Well not so great...to get the Heads up display in a big horn, you have to pick the level 2 trim package.


Used to own a Ram 1500, Current owner of a Dodge Charger scat pack

I've cleared out my cookies and I'm still not seeing the 2021 build option on the Ram site. Can you provide a direct link please?

 

[brian42]

I've cleared out my cookies and I'm still not seeing the 2021 build option on the Ram site. Can you provide a direct link please?

This is the link to the page for the 2021s:

Build & Price Your New Ram Vehicle | Ram Trucks

Use our Build and Price tool to customize your Ram exactly how you want it. Choose the color, trim, options and more and easily calculate the costs.

www.ramtrucks.com

 

[kwilson0288]

This is the link to the page for the 2021s:

Build & Price Your New Ram Vehicle | Ram Trucks

Use our Build and Price tool to customize your Ram exactly how you want it. Choose the color, trim, options and more and easily calculate the costs.

www.ramtrucks.com

Thanks for this! I'm not sure if they are still updating it but it doesn't look like the Black Appearance Package is available on the Rebel anymore. I have seen a few people post their build sheets for a 2021 Rebel and it reflected ASH: Night Edition for $525 MSRP. Do we think they're still tweaking the build site or does anyone have any info on this?

 

[SDRebel2021]

Thanks for this! I'm not sure if they are still updating it but it doesn't look like the Black Appearance Package is available on the Rebel anymore. I have seen a few people post their build sheets for a 2021 Rebel and it reflected ASH: Night Edition for $525 MSRP. Do we think they're still tweaking the build site or does anyone have any info on this?

Black appearance has been replaced with Night edition. 33 Gal tank and trailer tow group is not available on the ram site for the 2021 Rebel but can be ordered via dealer. So maybe they are still tweaking the website.

 

[semcpher]

Labor Day Discounts on Bighorn. - Atlanta area
Pulling the trigger on a BH tomorrow
MSRP $53190
Dealer Disc. $4500
Rebates. $6500. (this incl $500 finance and $500 retired vet)
$42190 + tax & Doc fee of $770
At ~20% off MSRP this seems to be a good deal. Another dealer offered $11500 in discounts/rebates but I liked the other BH better.
I leveraged my employer's Affiliate program to start the deal but ended up with additional discounts after a little pushing. There is an extra $1k rebate good until 9/7.

Update - post purchase: During the final price review I asked if they included all rebates, they said yes. So, I asked for the $500 vet discount but they wanted a copy of my DD214. No problem, I pulled the scanned DD214 off my iCloud and saved another $500 for a total of $11500. Love my new truck, and my brainy 15yo daughter loves it too (bonus).

 

[BigAdge]

Labor Day Discounts on Bighorn. - Atlanta area
Pulling the trigger on a BH tomorrow
MSRP $53190
Dealer Disc. $4500
Rebates. $6500. (this incl $500 finance and $500 retired vet)
$42190 + tax & Doc fee of $770
At ~20% off MSRP this seems to be a good deal. Another dealer offered $11500 in discounts/rebates but I liked the other BH better.
I leveraged my employer's Affiliate program to start the deal but ended up with additional discounts after a little pushing. There is an extra $1k rebate good until 9/7.

Looks solid, if prices are similar get the truck you like better!

 

[baccigalup]

Prices look fairly unchanged. I just built mine and it same price as the one I am looking on the lot with a split gate and 3.92 axel and protection group but no tannaou cover ( I prefer to get my own) I may just start pricing it as built and let them fight for my business.thenone good thing is now I really know what i want.