1. Increased towing made me upgrade from my current 1500 truck ('13 Avalanche Black Diamond)
2. Interior - no longer feels like driving a pickup. Now pickups are equal to luxury SUV's.
3. Ram over Chevy or Ford - interior luxury, loaded with features, towing load.
Was never a Ram fan, actually didn't see anything that would make me really look into them before. But once I saw the 2019 Limited 1500, I was blown away. Then when I went back to look at Sierra Denali's and Silverados - they looked all plastic and less ****pit like, more old station wagon-ish.
I feel very similar. I have been looking at buying a truck for about 5 years now. Over that time I was pretty much sure I was going to get a f150 when the time came. I’m not a person that is super loyal to one brand. I’m loyal to what is best when I’m buying, and what I think brings me the best value (part of being a finance major I guess lol).
Come last fall when I decided I would be buying a truck when I figured out what I wanted, I didn’t even have RAM on my radar. Honestly hated them growing up. The style wasn’t my taste. Never liked the hood or the grill. But I’m not a beefy sporty truck guy, I tend to like the more luxury look. I loved the look of Sierras the last few years, specifically the Denali. I loved the price I could get on a Silverado ltz and was indifferent on the look of them. Drove the f150 and loved it, but they don’t discount much so they were expensive like the denali, without the good look, but felt like a much higher quality truck.
I test drive all three. Absolutely hated the Silverado. Full of cheap plastic, didn’t drive that nice, just nothing at all that impressed me. Even at the lesser price I couldn’t do it.
Drove the Denali. Loved the look of it, but essentially was a Silverado. Not worth the price tag just for the pretty looks.
Was heading from my local gmc dealer back to the ford dealer to test the 150 one more time. On the way was a ram dealer. I told my wife we should stop and do our due diligence, but I knew there was no way I would pick a RAM, because I couldn’t stand them.
When seeing the new grill (which is honestly still not my favorite, wish it didn’t have the word RAM in the middle of it), I didn’t mind it as much, and the new headlights on the Limited looked good. But when I got inside it wasn’t even a comparison between materials and style of the RAM compared to all the others. The RAM was superior in every way. Then took it for a test drive. It was superior there too. The f150 was close on ride quality, but that was about it.
For me towing and hauling wasn’t a deciding factor. Any of the full size pickups could pull or haul anything I would likely be using it for.