I'm about to be a Rebel owner, have one on order right now. Went back and forth between Rebel and Laramie with Off Road Group. From questions I asked elsewhere on the forum I concluded there might only be 1 to 2 mpg difference between Laramie / ORG and Rebel. If that indeed is true then it's not a whole lot. Meanwhile if I compare what I drive today - '07 Subaru Outback XT : it's a 2.5L turbo engine and I get 22mpg on premium in mixed driving, and i drive it fairly aggressively ( enjoy the turbo boost and the low center of gravity, how well planted it is on the road ! ).
Today in my area Premium is $4.59/gal ( sheesh ! ). So at 22mpg that's $0.2086/mile.
Supposing I get 15mpg in the Rebel driving similar roads and supposing I run regular in it, that's $4.29/gal here today. That works out to $0.286/mile at 15mpg.
So the difference is $0.077 / mile.
I drive ~ 8k miles / yr currently so that's an extra $616 / yr at today's prices. So that's not "nothing", but it's not enormous either considering I'm getting a lot more vehicle for the money.
That's how I'm trying to justify it to myself anyway
By the way, while I had planned to sell the Subaru to help fund buying the truck, I'm now thinking I'll keep it for short runs and errands. It threw a rod a few months back and I finished up putting a brand new from the factory short block in it, getting the heads&Valves machined, doing the timing belt and clutch as well. It's also had new wheel bearings all around and new brakes ( pads and rotors ). It's running like a new car now and should probably run another 150k+ miles. If I keep it, it will ease the "pain" of owning a Rebel, and I can use the truck for camping / hiking, going to the woods to cut firewood, etc.
I will admit if I'd found this particular thread on the forum before ordering the Rebel, I'd probably have chickened out and got the Laramie !