Im getting a ton of resistance from dealers now (May 20) from anything off msrp, citing the chip shortage and lack of vehicles on the lot. I dont understand how they think a lack of trucks on the lot from normal, equates to higher prices for each truck. I know they arent getting more new trucks in, but how exactly does that mean I pay more? Dont quote me supply/demand theory, the reality is that most guys will simply delay that purchase decision if faced with an msrp-only price. At least, people I know will say no to sticker price. I will also will simply keep my truck rather than take low trade value and pay sticker. F*ck it. I mean there are plenty of cars still out there on any lot, just not as much as usual. I see rows and rows of jeeps, toyotas, hondas, etc. Its not like everyone is faced with not being able to get a car to drive at all; its just a temporary lack of choice for renewing your car NOW, not forever. I refuse to believe MOST real people are panicking and buying anything they can. I guess Im saying I "dont believe the hype"...
On that note, Im also having trouble getting proper trade value for my 2 yr old clean low mile Laramie. Every online valuation says between $46-50k. The closest Ive come is $43. If the used market is swinging up too, why cant I get good trade value? It seems useless haggling with them on that. Im in KC, so plenty of truck country here. Yesterday I had a sales mgr at one of the volume dealers bid me $35 for my truck. It feels like all the dealers are screaming chip shortage as a reason for a money grab.
But also, Im hearing that 0% financing is going away for good. Its been around since 9/11 days and manufacturers are citing the chip shortage as a reason to eliminate it for now and probably for good down the road. Anyone else hearing that too?
It sounds like your dealer is really bad. A halfway decent one will try to get MSRP or thereabouts on the new truck, but will also realize the used market is inflated and will work with you if you bring in a Carvana or Vroom quote (they may not match it, but won't low-ball, either).
I drove about 1:15 to see a Limited with the indigo/frost interior, it was the closest one to me, before ordering. This dealer was at 12% off MSRP as the dealer discount last September when I bought my current truck (bought elsewhere, though, because of crappy service). Of course they tried to get me to buy the one they had on the lot, and their offer was MSRP - $500. No thanks, when it was already $6k sticker more than I wanted because of extra options. They were also only at $46,500 on my trade.
I did find a dealer about an hour away that offered me Invoice - holdback as the dealer discount on an order, and was within $1000 of Carvana on trade (and they gurarantee that amount, and more if the used market keeps going the way it is). On the trade value, they know I'll go with Carvana if they are too far off when it comes time for delivery on the new truck, and they are going to want mine to sell. So if at delivery Canrvana is $52,000 then and they are stuck on $47,650, they know I'll sell to Canvana because I'm ahead even with losing the sales tax benefit of trading, unless they up their offer.
On lot trucks, the few they have, they are doing about $1500 discounts. Mostly around here lot trucks are selling for MSRP, and orders for invoice if you really push them. But most places are reasonable on trade, too, especially if you bring a competing offer. Another dealer who typically is known for OK pricing (not great, but not bad) was at MSRP on the new truck and $42,000 on my Laramie. Just a lot of greed right now, paying for sales managers' vacations.
There are still some deals to be had if you find a good dealer. Several have been mentioned on here, most notably Phillip in WA state and Aaron in Louisiana, but there are others (one in Northern Illinois IIRC, and mine is in Sheboygan, WI). What is missing right now is the big manufacturer incentives. But with a 3 year old Laramie you should still be coming out pretty well if you do an order (the problem is there is not pricing right now on 22 MY and no known incentives).
I've also heard 0% is going way. Right now they still have it, but they have reduced the term from last month (Limited, anyway, used to be 0% for 72 plus $500 cash back, now it is only 48 months with the same cash back - and this is on 21 MY). Similar reduction of incentives exists on other trims. I think where things go from here depends on how bad the chip shortage gets. Ford is shutting down truck plants for weeks at a time starting soon. The days of $7000 factory incentives on a Big Horn or $4000+ on Laramie or $3000+ on Limited are gone (these would not be combined with 0% anyway).