I'll throw my hat in the MPG ring. Yesterday I did a 62 mile drive. No major hills, just rolling ones. Some stops on the way. The entire route was 55 MPH maximum, with a bunch of 35 MPH zones. Myself and my family and a half tank (33 gal) of gas. I drove it in total "granny" mode, as easy on the throttle as I could be. The Eco light was on a ton. At the end of it all I did 19.2 MPG in those 62 miles. This is a Rebel with 3.92s, and at the end of the ride I now have a whopping 296 miles on the odometer. My truck does not have any of the new flashes, whatever was in it as of November 26th is what I have.
For comparison, the other 234 miles that were on the truck were mostly short trips around town, and up to that point I had 13.5 MPG on the computer.
I think the reality is that the short trips kill these trucks, but it does seem possible to get decent mileage if you REALLY baby the throttle and concentrate on an efficient ride.