While I'm not a fan of the Good Year Wranglers, I got my new ones for free.
To start, I bought TRX wheels and put my factory tires on 'em. Sold my factory wheels for the price the TRX wheels and the tire install, so TRX wheels were free.
Then I bought new Rebel wheel and tire take-offs, and put the new tires on my TRX wheels, and vice-versa, and sold the take-offs with used tires for the price of I bought the take-offs for. Now, I did get rid of my old tires after only 25k miles, but that helped me sell them for a premium as the buyer didn't need to buy tires right away.
I have done this with other cars I own and it's saved me from buying tires many times, but you also get stuck with factory tires.