Ford cleverly led people to that. They crammed the eco boost down people’s throats. Long before demand was there, dealers were encouraged by ford to make the majority of their truck inventory ecoboost. They were actively discouraged from ordering the 5.0.
This was said best on a car blog. The ecoboost situation is similar to communist regimes. When things suck, the regime keeps telling you they don’t suck. They get a few key endorsers to back it and as time goes on people start saying, well maybe it doesn’t suck. Eventually they’ve been tricked into liking it. George Orwell’s book animal farm covers this concept well. The issue here is true choice.
Bingo.
This is why they put the ecoboost in the Ford GT as well.
It's to enhance the branding and perception of it, to convince people of how good it is.
"See it's in a SUPER Car!"
So "joe blow" on the street feels good about the 2.7 in his F150,
but it's really for EPA CAFE reasons.
The autobloggers will say, "oh wow this ecoboost is great in the Expedition!"
And if they offered a ford equivalent of a 5.7L Hemi V8, or the 6.2L V8 from GM, in that expedition, and it was offered at the lower cost, due to lower cost of parts and assembly (I have my doubts that two turbos and an intercooler is cheaper), NOW what would the take rate be?
Again I don't think they're trash, they just aren't for me, and I believe the koolaid on the web is crazy to witness.
