Oh, it's been disgraceful, for sure! I was so miffed when my new truck's seat back didn't cool, even in winter time (I overheat quite easily, and use heated/cooled seats on longer drives to alleviate back pain). I ended up installing the kit in my truck and doing a writeup on my web site for SeatGuru, to help the other people who bought his kits.
Even 4 MYs into this body style, Ford still hasn't fixed it. Instead, they changed the advertisements from "cooled" to "ventilated". When I bought my RAM in May, I tested out the ventilated seat feature and found it worked great!
-John