That’s how they get sales though. You want memory seats, Laramie or up. You want cattle seats, long horn only. You want blue interior and whatever else is class exclusive to the limited, you spend the dollars.
It also helps to streamline production when you don’t have everything available in every trim.
Otherwise everyone is buying a bighorn with random options and there’s no way to produce these trucks easily and quickly.
I actually think they did a good job optioning these at each trim, other than the rebel. Why can’t you get memory seats on a truck that cost more than a Laramie and is higher on the trim list? And why don’t the back seats recline like all the other models?
I’m more annoyed with the forced options like air suspension only on limited. That’s why I didn’t buy one. I shouldn’t be forced into things like that. It would be like forcing the etorque motors on higher trims which I’m kind of surprised they didn’t. I expect to see the non etorque motors go away next year or year after once they run out of inventory. They already did it on the v6.