You don’t think Ram, a massive corporation, doesn’t do studies like this?
Of course they do, that’s why you see certain trim models and confirmations here and there discontinued.
And they are available for order, if a certain dealer sees their demographic is ordering more long beds, then they will order more to keep on their lot.
During the fracking boom in my area, the dealers were seeing that everyone was buying loaded 2500hd trucks, guess what, the lots were shortly filled with them and not many 1500s. Fracking boom ended now the lots are back to being filled with crew cab 1500 short beds.
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So it's pretty directly based on people's custom orders then? Cause I figured that would not necessarily be a good indicator, as people who order often want very specific things, and those specifics aren't necessarily reflective of what your average lot buyer, who's never custom ordered a vehicle in their lives (me up until a few months ago), actually wants. In other words, say that you see a spike in custom orders for the long bed, but it was something of a fluke, a coincidence of a lot of picky people (us) ordering that specifically, all around the same time. But if you were to poll the main customer base (lot buyers), they don't want long beds.
So I'm just curious like, where's the cutoff? How do they collect and aggregate the data? How long does it take for indicators to emerge that they need to shift production, and then what determines if it's enough for them to bother making adjustments?
I'm not of the illusion that long beds should be more popular because I like them lol not at all. But I am at least a little surprised at the the fact that there's almost ZERO at lots in a configuration that most people would buy, so it just sort of seems like a chicken-egg story. If they were to arbitrarily switch over to having a majority of fully-loaded, crew cab long beds on lots, and leave the short beds with less in-demand features, would people really take the trimmed-down shorts just because they dislike the longs so much? Or would they look at the beds and be like "I don't really care much about that, I just want the one with the vented seats and the pano roof and the MFT" ?
Conversely, what if ALL ordering was custom? If your only option was to do that, and you could of course configure exactly how you want, would there really be so few long beds out there? My theory is that you'd see a noticeable amount more.