I'm coming from a 2011 Jeep Grand Cherokee, I had plans to get another one (my 4th one FYI) since it was a really great vehicle. When I went in to look at the new GC's it was pretty much the exact same car except for some trim and tech upgrades. I felt like it wasn't a big enough change and the excitement just wasn't there on my end. I started looking at the new Ram's thinking it would pull my 21 foot bass boat a bit better. Once I saw the Limited Ram it was an easy choice. Better interior, better towing, seemed like an obvious choice. To me its a prefect mix of Grand Cherokee and truck.