Quick thoughts.
Overall - Nothing I saw made me reconsider the purchase of my RAM, which was an honest concern. I knew when i bought my RAM that a brand new F150 was around the corner. I’m not brand loyal (i lean toward to GM, but it’s an emotional thing... my dad always had Chevy trucks) and so would of bought a Ford if it offered more.
I like parts of the new Ford, but overall I don’t think it offers as exciting a total package as Ram. I think the upcoming Uconnect software is more enticing to me ATM than anything Ford showed tonight.
Exterior - I don’t mind the look of the current model and the new model is more of the same. Not Surprised, but had hoped they’d do more. I honestly struggle to see much difference other than the grill and some of the grills remind me of a Ram.
Tailgate - LOVE the workbench tailgate! Now I’m wondering what aftermarket accessories are available to provide similar functionality.
Interior - a step above the current model, but doesn’t stand out over Ram at a glance... I’m not even sure it matches Ram, but would want to see it in more detail before making any conclusion. I‘ve always been a little jealous of the massaging seats in the upper level ford trims... the full reclining seats in the new model look cool, but I won’t miss them.
Console - Really want more info on the folding console cover workspace. I’m assuming its an option?First thing that came to mind when i saw it “Where am I gonna put my coffee?” There isn’t a work truck in the country that doesn’t have every cup holder, but one, filled with crap... that last one is for a rarely washed coffee mug. One of those things that a few people will find really useful, but most won’t care about and I think that’s a miss on Fords part. Personally I prefer storage over a flat surface on the console and it looks like Ram still leads the pack.
Onboard generator - awesome! I wouldn’t have much use for it, but would probably buy it just to have the option available. Can’t understand why it’s hasn’t been an option in all trucks from all manufactures for the past 20 years.
Hands free driving - this really caught my attention until I watched Edmonds quick review. it’s akin to GMs hands free tech that only works on certain roads. To boot it‘s not available at release and will cost additional money when it becomes available. Who knows how it will go long term, but GMs had their supercruise for awhile and it hasn’t really caught on, so far as I can tell.
Powertrain - I think Ford has some really good engine options and that 10 speed get’s really good reviews, even if there’s room for improvement. Ram will continue to be in 3rd place in my mind. I love my 5.7 it’s good enough at everything that my eyes don’t wander to Chevy or Ford, but there’s no denying it’s old and thirsty. Fords hybrid is interesting and I’d like to see how it works... probably similar to Rams, but with expanded capabilities. 700 miles on a tank of gas with a great power? Will it run on regular?
Lack of Air Suspension - All i wanted to say here is I was drawn to Ram due to their 4 corner air. I live in the country, but work in the city and it can be frustrating having to pass up a parking garage because the truck is too tall. I can’t count how many times I’ve appreciated being able to lower the truck. Not a concern everyone has, but it seems a popular enough feature that I’m surprised it’s not more widely offered.