That's because they charge more for options to add to a lower model, than the higher model with them. Without going Rebel, which is like a different truck, due to the the total different look, just adding options that are standard to a Bighorn that are standard on a Limited, can cost thousands. It was the same back in 1977. I preferred the look of a Plymouth Sport Fury, over the Cordoba. Same exact chassis, with a different skin. My loaded Fury stickered for more than $1,000 more than most Cordobas that came through the dealership. Things like power windows, steering, and brakes were standard on a Cordoba, but not a Fury.