Yea, this should help some avoid spending money on 35s since all 3 photos look about the same. The 295/70/18s should only be 0.8 tenths of an inch smaller than the 35s anyway.
Even less of a difference that that in reality, since most “35” inch tires are not actually 35 inch in diameter. Toyo lists the 35x18 AT3 inflated diameter at 34.5”. So a quarter inch difference, or 1/8 difference in sidewall.
For comparison, Yokohama lists my LT295/70R18 as 34.6” x 11.9”. The same tire in a 35 meansures 34.7x12.5, so not only is 35 often not 35, but it’s not the same from one manufacturer to another.
One last note: I think it’s harder to appreciate the difference between stock and larger tires with black wheels. With chrome, silver, etc. wheels, the difference is more apparent.