I believe this was done so the remaining divisions of the former Chrysler Corporation could be sold off separately if needed. There is really nothing new being developed for current Charger, Challenger and 300. They are getting long in the tooth. They switch around existing options, models and badging. But the cars pretty much stay the same otherwise. To me, it looks like a strategy with a specific end date in mind.
It has been 12 years since RAM split. I think you may need to google current electrification articles for Dodge.
The idea of splitting of RAM was to focus on becoming no 2 in the truck market. Ford keeps having issues like they have...well...no 1 is more of a possibility than anyone ever considered.
As far as the other post...RAM has been a link from the dodge page for the entire split.
I have a poll here about the loss of the crosshair...and the big rig look...because it made so many RAM and dodge fans butthurt.
Alot of people came to RAM because they finally got rid of the 2.
By the sounds of the mopar approach to electrification...sure go ahead and say they are late to the party...alot more will be making the switch if they follow through with their comments.
The HellCat Demon and TRX should be proof they will.
They have sold more challengers and chargers than they expected. All while the critics cry how old it is...people are still gathering them up.
As an owner of Dodge Trucks, Dodge RAM trucks and Ram trucks...also had Plymouth Trucks...i wish their popularity would wane. But they just keep one uping themselves.
When their main engine is into its 19th model year and is still drawing in New customers...with all of ford and Chevies "advancements"
I think they are doing a great job.
And so is Dodge
Note: not an argument...just not sure many here are mopar fans and may have overlooked what they do and continue to do.