Here's my .02. Well, maybe 7c, I talk a lot.
Something that BEVs have done for the better is that they've finally shaken up the market, in all vehicle types. Big design shift, new concepts, risky new ideas. Some of the ideas are good and some bad, like the VW ID-series, the user interface is the most heavily criticized piece of garbage we've seen in a long time. On the other hand, we have some cool stuff to look forward to:
Frunks:
Gear tunnel:
mid gates:
awesome design:
Some things are a certain way for a reason (peak design, like a round steering wheel), but I think pickup trucks have gotten a little stale with their ideas. I actually chose a Ram DT because I think they try a little harder than Ford and Chevy. I think the DT has the best interior, best interface, good storage, good options, modern (coil) suspension. And that's coming from someone who would've never touched a Dodge/Chrysler product.
The Ram Revolution Concept gave me a lot of hope that Ram would do what Chevy did and started with a blank page. Overall, I
DON'T LIKE the Revolution concept, but I like what it represents: new ideas. I don't like the 4 captain's chairs or jump seats, I'll take a rear bench seat with under-seat storage any day of the week. I don't like the floating glass roof. I don't like the oblong steering wheel or the lack of buttons on the center console. It's a concept car for a reason and Ram went very concept-y with it. It's eye candy that I would never actually want to own.
The Production Ram REV is a safe design....probably too safe...but I get it, because it's something I could actually live with. The DT is actually very, very, well designed and thought out. Look at our huge ****ing 12" touchscreen. You know what I love the most about this screen? It's the fact that Ram figured out how to put this screen into our trucks without compromising on buttons and knobs. Except for the seat/steering wheel warmers, ALL the buttons and knobs are still intact.....and I ****ing love it. I don't have to diddle around with an iPad just to change the temperature or adjust the volume.
I think safer designs will eventually win out. People don't want to re-learn everything about operating a car, they want it to be familiar and functional. Ram could've done more, but they wanted to be safe and they wanted to get the vehicle to market sooner, like Ford did. Ford stuck a battery onto a Raptor frame and called it a day. It was lazy as hell, but guess who's selling the most Electric Pickup Trucks, right now? Ford just made the Lightning a household name. They're the "Kleenex" of the EV truck world and that's probably going to benefit them for years to come.
Ford can worry about all those risky new ideas when they start working on the 2nd generation. They just wanted to get something to market as soon as possible. I think Ram gave up on the Revolution concept so they could get something to market soon, too, and again, the DT is still an amazing truck. I don't think the Revolution concept is dead, but I think it's on hold until Ram starts thinking about the 6th generation.