Hi everyone, I am trying to finance my first Ram truck, I am looking at 2020 Ram 1500 Big Horn Crew Cab 4x4 with the built to serve package. I am interested in taking advantage of the 0%/84months. MSRP is 55k dealer is only discounting 5k I think this is too little discount off MSRP. I'm located in Southern California. I appreciate any advice or where I should be in terms of discount on this truck. Thank you
10% discount is about the normal starting part for a “good” deal. There’s a lot of factors that come into overall price paid right, trade value and dealer add ons or dealer fees or any kind are the two big ones.
for example, a 15% dealer discount with 1500 dollar dealer add ons/fees isn’t really a 15% discount. I mean maybe you are getting some add ons you want but more than likely they charged you 100 dollars for nitrogen tires and other misc bs.
Assuming you have no trade, you should be looking at least 13% on a bighorn, 55k MSRP means you have most the options (more discount available). I’d push for 14-15%. $7700-8250 plus 0% 84. And no high cost fees. I usually don’t argue with them on the doc fee, assuming it’s reasonable. But no 1500 dollar add on nonsense.
some people are going to tell you to push for more, I don’t see it happening. But that’s just my two cents.
im just winging the math, but if you save 4500 In interest, 7500 dealer discount, Thats 12k total. So realistically your total % is around 22%. About as good as it gets without big incentives, IMO.
you might be able to pick up a bighorn for 25-30% off soon though, with your own financing. (Or at least not 0% promotion). I suspect they will toss out some large cash rebates once the economy stabilizes a bit. I don’t see how they can’t, but the timing is unknown. Could be months away