So after three weeks of dealing with dealers that are either not even close to my price point or the ones that are not calling me back to actually confirm the deal, I have just done a deal today and put a deposit down. They seem to have been very motivated because it is the end of the quarter, insisting on delivery tomorrow. It is a two and a half hour drive, but worth it to me for saving $300+ in absolute dollars and almost $900 in value (there is a $555 MSRP difference) vs. the next lowest priced dealer. I also would have had to drive 1:45 to meet the other dealer half-way in distance.
It is a Level 1 Laramie, 3.21 gears, delmonico red, upgraded wheels, bucket seats, trailer brake control, wheel well liners. It is etorque, which I'm not crazy about mostly because of the smaller gas tank, but as long as it is reliable and I don't have problems like some have had especially with the 2019s then I'm OK with it. I know I can always put in the 33 gal but I think it costs over $1,000.
The other truck was not etorque, didn't have wheel well liners or trailer brake controller, but did have rubber floor mats (but the dealer I made the deal with will sell them to me at cost). I gave the one dealer a chance to make the sale on Saturday if they would throw in and install wheel well liners, they refused. So they just lost a sale over a $200 accessory that probably cost them $125.
MSRP: $55,055
Discount: $6606.60 (12%)
Rebates: $5,500 ($3,000 regular, $500 Chrysler Financial, $1,000 Conquest, $1,000 PenFed). They are being a little funny about the PenFed because they haven't dealt with that before, but should get it worked out. I sent them my code.
Price of just the truck: $42,948 (22% off)
Doc fee and title/registration: $650
Trade (2018 F150 XLT 302A plus some extras): $35,500 (I got offers anywhere from $32,500 to $35,500, with most between $34,500 and $35,000).
Payoff on trade: about $20,800
Total OTD, plus tax: $28,897
Thinking I did alright considering the market. I don't think there was any more to squeeze on this deal. I was only in the market now because used prices are so high: my truck is worth $7000 more on trade than it was 6 months ago. That more than makes up for losing $1000-2000 on the price of the new truck in a more normal market.